PPC model into platform-type website to open up network marketing new Blue Sea

PPC that pay per call a marketing model that pays for a valid phone, he has two kinds of billing methods, one is to charge according to the number of calls, one is based on the length of the call, but no matter which billing method, is more than the Pay-per-click (Pay per click,) a step closer. In fact, as early as 2005, the United States had research institutions to make "online advertising to pay by phone model" forecast, PPC is therefore considered to be the first generation of Internet page display ads (pay by display) and the second generation of Google, Baidu representative of the search ads-"Pay per click" ( Pay-per-click, another upgrade to the Internet advertising industry. September 2007 for the first time the media in China launched PPC advertising products, but also marked the official entry of PPC.　　But until 2009, PPC telephone payment mode began to be used in some domestic service class platform-type Web site, the advantages are gradually highlighted, causing widespread concern in the domestic industry. It is reported that before April 2009, the real estate industry leading online service platform Web site for tenants, has been relying on the sale of house and intermediary platform for the use of annual fee as a source of profit. April 2009, the home of the home of the home network to enable the first PPC phone pay model, and won the favor of venture capitalists; followed by China's tourism industry-leading online tourism service platform 51766, also in 2010 New Year's Day stopped the travel network to collect online use fee, To PPC phone payment mode, visitors by calling the website switchboard and network operators to get contact directly with the network to purchase tourism products, the same, 51766 according to the number of visitors to the network to network business charges, the current Web site after a year of operation, has entered a benign stage of development, daily through the 51766 call system　　, thousands of tour operators receive telephone products consultation, hundreds of thousands of visitors to travel services; the same year in October, the internet giant Baidu's life service platform, which was based on Pay-per-click Profit, Baidu, also enabled the PPC phone payment model.　　The reason why PPC phone pay model into the Life service class platform-type Web site will be so dramatic changes because of this model with the previous Pay-per-click or in accordance with the platform space use annual fee has obvious advantages. Compared with the Pay-per-click Model, PPC can circumvent the problem of click fraud that has plagued businesses for a long time, because its "click fraud" costs are so high that it can almost be said that there is no possibility of cheating. PPC is "pay by effective telephone", so-called "effective telephone", is not only the telephone to connect, and to continue for a period of time (generally more than 10 seconds), and the caller number is visible, the user can dial back to verify. For guests, this model supports customers to deal directly with merchants through the telephone, especially in the field of life services, through telephone consultation, more direct and efficient than traditional clicks, the two sides communicate moreIncrease the flow, more conducive to the success of the transaction. Compared with the platform space using the annual fee model, PPC mode is a win-win model, is the platform of the Web site and the business win. In the platform space using the annual fee mode, platform Web site to develop is bound to attract more merchants, and in the platform site traffic in a certain case, the platform on the number of businesses, the individual business gains will be reduced.　　PPC mode, there are customers to call businesses, businesses have business opportunities, the platform will be charged business fees, platform sites and business interests are consistent. The most important thing is that, with the support of PPC phone payment mode, many enterprises without web sites are not familiar with the network can also easily carry out network marketing. Because the traditional pay-per-click model is based on the enterprise has its own web site, and at the same time requires business operators have a certain network marketing knowledge, and in fact, there are not many websites in China, the vast majority of enterprises do not have a website, and really understand the network marketing people less. So in the Pay-per-click mode, only a handful of Chinese companies can participate in online marketing. But platform-type web site application PPC Phone mode is completely different, platform-type site itself can provide network space for enterprises, so that enterprises do not need to establish a website, while PPC telephone pay model, so that businesses can receive guests through the telephone, do not know the network.　　The perfect combination of platform-type website and PPC mode makes many Chinese enterprises can participate in network marketing without their own websites or familiar with the network. An online shop in 51766 of the farm music to reporters said, I do not understand the network, but now still make money through the network, every day through the network to know us here, and to travel a lot of tourists.　　51766 help us Open the shop, will be put on the phone, there are visitors to call the advisory, will charge fees, we just pick up the phone, reception good guests on the line. To this, some scholars pointed out: PPC model in the platform-type Web site application, for platform-type site opened a new market space for network marketing opened a new blue sea, this piece of blue sea has never been touched ...