Precision Marketing How to achieve precision

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Marketing people want to spend the least amount of money to get the maximum return on investment, in fact, how to effectively monitor the marketing process is the key. It seems that a new marketing concept has emerged recently, that is, precision marketing.

If I remember correctly, precision marketing is the world's Zhang Xiangning for its narrow business and speculation of a concept, presumably that its narrow business is currently the most accurate advertising mode. It is unclear whether the narrow business of the world is as accurate as it is described. On the narrow charge of the current operation of the form, that is, to absorb a lot of site owners to join its advertising alliance, and then join the site to add a context-matching advertising code, and then the content of the ads based on the content of the Web page to display the corresponding ads.

In fact, contextual matching advertising is not something new, this advertising model seems to be not narrow to start doing first. People who study search engines should have a better understanding of how PPC (pay per click) is advertised, and of course it is referred to as the CPC (cost per click). Here we compare the so-called precision marketing narrow business and search engine marketing PPC comparison, only to represent personal views.

1: Advertising audience groups

The narrow face of the group is the launch of its advertising code site visitors, while PPC ads face the group is the search engine users. The number of these two groups should have a big gap, the search engine is the most frequently used Internet tools, such as Google every day to accept the world's hundreds of millions of inquiries, and Chinese Internet users 95% of people are frequent use of Baidu.

2: Advertising Display Form

Narrow is based on the context of the Web page to display the corresponding ads, and search engines are based on user search keywords and display advertising information. Narrow is usually displayed in the Web page inconspicuous position, and PPC is a search engine part, it and the natural search results side-by, to get users greater attention.

3: User Access Experience

Users visit the Web page is to obtain the core information, for the access to the Web pages of narrow information is a passive acceptance, and PPC is indeed in the user has a large number of targeted inquiries in the case of the display, a large number of Internet users even the PPC as a part of the search results.

4: Advertising Control

For the narrow, it seems that only the advertising funds to limit control. PPC ads on the basis of this can achieve the advertising period, regional control. It is learned that PPC advertising control technology has made great progress, advertising can even be accurate to a certain IP segment, advertising to your doorstep.

To mention the above points, which is more accurate advertising methods? We should have a verdict in mind. Now the internet likes to fry the concept, in fact, there is nothing, but the key is how to make these concepts really can help customers create business value is important.