Probe into the current situation of network marketing from the phenomenon of "network soft Marketing"

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With the development of Internet technology and network resources, network platform to expand, for network marketing opened a skylight, in recent years, network marketing evolved from the traditional marketing model has become an Internet high-end industry, network marketing from the beginning was placed high expectations, especially for small and medium-sized enterprises, is a very suitable for their own characteristics of the marketing approach, so the network has become a new marketing battlefield.

Because the network marketing development time is comparatively short, the network marketing has not really moved toward the deep level development domain, at present still stays in "the Network soft marketing" the stage. The so-called network soft marketing main way has soft writing, topic hype, interview reports, launch activities, participate in the selection.

Many enterprises and individuals in the network soft marketing is preferred soft writing, good soft marketing is to promote product sales, establish brand image, narrow customer distance, promote the impact of enterprises. But the first is to have a quality of the soft text, followed by the choice of effective means of communication a wide range of soft platform, High-quality soft wen plus the impact of a very high platform, this publicity effect is long-term spread. I recommend a very influential soft platform: Sina, Tencent Network, NetEase, Xinhua, China Network, xinmin Network, bit network, Pacific computer, Ocean network.

The so-called topic hype mainly lies in the choice of topic material, network hot spots (gossip, beauty, star), major events at home and abroad, at present, the network hot hype case more and more, such as Brother Sharp, Sister Furong, Feng, Cang jing Empty, not sincere don't disturb, and so on these vulgar events unexpectedly so fire, It can be seen that the planning of these events is definitely a master. has given me less impression of the domestic and foreign major events hype, such as once the Yushu earthquake, the internet everywhere there are earthquakes, where there are earthquakes, the recent World Cup, today, a prediction of the World Cup results posted in Baidu paste a stir, an average of 20 minutes can bring 10,000 flow, imagine, If the enterprise or the individual use good hype way, to the brand marketing to lose is a very good exposure rate.

For the interview report, we are more interested in some successful people's undertaking, business, or well-known enterprises of the major activities, can use authoritative official, authoritative media, authoritative experts will attract a large number of professional attention.

At present, many people began to focus on activities of publicity and speculation, for example, the article solicitation, photo collection, creative solicitation, seconds kill, sponsorship prizes, which is worth mentioning is the second kill, since "Kentucky second kill" after the "second Kill" became a network of hot words, more and more people began to plan their own second kill activities.

These network soft marketing only need to spend a certain fund or energy, can see the result, so many enterprises will choose these network soft marketing way. From these ways, is it really possible to achieve the goal of network marketing in the long term? According to the experience of many enterprises, network marketing is not as simple as the surface, and can not only through the network soft marketing to achieve long-term goals, soft marketing has his time period.

With the continuous promotion of network marketing, the network of soft marketing methods can not meet the long-term development of network marketing, network integration Marketing gradually developed, this integrated multiple advantages of network marketing will promote network marketing to the peak. But the current Internet market, the real Network marketing services enterprises have not taken this step, at this stage, there are only a few enterprises in the network integration marketing, these enterprises can be a variety of network marketing methods to what extent, waiting for us in the later time to wait for the summary of the actual experience of others, take its essence, for my use. But it is certain that in the near future, network integration marketing will be more and more widely applied to the enterprise marketing process. Integration is the key, it will not be a simple matter to integrate all kinds of resources perfectly together. Network Marketing, lively market prices behind, is far from so simple. For every enterprise that wants to expand their sales direction through the network marketing way, it is the most important thing to understand the network marketing and make the right choice. Integrated marketing is the future trend of network marketing development, is the real network marketing road.