Public relations industry Chaos: "Sick PR" when Hugh?

&http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP; Mengniu public opinion attack on the case, the behind-the-scenes public relations company to the cusp, but also implicating, implicated in its company name similar to the same type of business other PR companies.

Recently, and Mengniu "framed the door" behind the hands of the boss US public relations of the bad PR suddenly became the target, was a lot of netizens misunderstood, been criticized and harassed. More serious is, because its office location and Booz are in the vicinity of Beijing Le Cheng International mansion, thus be misunderstood by the customer Cheng Bosh subsidiary, resulting in high quota project miscarriage.

In this respect, Kang Bo think PR 618.html "> The person in charge also feel helpless, joked that their original name is not prudent enough to be accidentally injured, and in the first time using the company Sina Weibo issued a statement, said:" Let the breasts become big, is Mengniu, not the Holy Yuan. " To the Mengniu accomplice, is Booz, not Kang Bo think. Boss is Booz! Combos is Kang Bo si! Like dogs are dogs, hot dogs are hot dogs! It's totally different. You big Brother, Mengniu Public opinion attack the event, and we have half a dime relationship! ”

Kang Bo think the director of PR also said to the author, Kang Bo think PR is April 2010 new company, at that time only want to use its accumulated resources, brand promotion of creativity and planning, so that enterprises released more pure information, as well as enhance the brand reputation of enterprises. Now it seems that the industry is not as "clean" as expected.

At the same time, planning the attack, known as Mengniu "think tank" of the boss US PR, as if the days are not good, online rumors that the company's head is now detained, and some of the people involved at large. Interests driven against morality, once things are uncovered, scenery of the coat is torn away, peers are waiting to see jokes, how sad!

Anyway, I think this storm is not the first time, and will not be the last time, the deep reason, is the public relations industry norms and constraints of the lack of mechanism. reflected in the rapid economic development in the context of intensified enterprise competition, the expansion of the market has led to a mixed public relations company chaos, especially after the rise of network PR companies, "Cyber hatchet" and "malicious marketing" and other "unconventional" means to implement a morbid, This morbid public relations will give the entire public relations profession credibility and the customer enterprise to bring the huge harm.

The author thinks, the market competition should be orderly competition, do an enterprise to learn to be a person first, be responsible for the society, the market is to rely on the brand, credibility to nurture, rather than rely on false advertising and other forms of soliciting, to fight each other to elevate themselves. "And these public relations companies in the whirlpool, more should strengthen self-discipline, not because of the interests of the moment, become someone else's accomplice."