Reading number, juvenile "micro marketing" fantasy drifting

Two stories.

One is that the director of Nokia China Marketing has tilted every marketing expense to himself, led to hundreds of thousands of of its tweets and comments on each of the relevant microblogs, as well as hundreds of thousands of of its fans; another story, which was said to have been a Twitter-free microblog on Weibo, even though its fans had not added a few, Related activities microblogging forwarding and comment on the one hundred or two hundred, but it is said that the activity cycle with electronic ticket users are good thousands of?

Two stories should be true, and are micro-bo produced in less than a few years of the product, still just started micro-blog marketing has not been a couple of years seems to be folks do a bit of a dead end smell?

How can you break the bureau? Is there anything else to consider, apart from the search for fans and the number of forwards and comments that are tricky to sell?

Maybe there's a Parker to bring something that's not certain.

Former Tencent well-known staff Cheng teacher to Tencent's spit, let a lot of people have been popularized Tencent Weibo a new function-"reading number", Cheng teacher Curious asked "reading number in the end how to calculate out?" "The well-known It website Speed Network chief editor Fan Feng to answer the question of Cheng teacher," This is the micro-blog for reference web browsing volume of a functional innovation.

Tencent Weibo reading, from the current disclosure of information, is based on the number of content extracted from the background, that is, effectively displayed to the number of logged on account page.

In addition to the number of forwards and comments, finally, there is a third measure of the data-for the effective arrival as the main goal of micro-blog marketing, micro-blog from the date of birth, its unique interactive form and data display methods for the platform in the marketing brings a lot of trouble.

The value of micro-bo marketing, generally positive attitude, but in how the effect of micro-blog Marketing effective KPI considerations, but makes many enterprises dare not rashly large-scale investment-en, in order to have a good-looking KPI, micro-BO marketing has even been demonized.

In the number of fans, forwarding number, the number of comments as a micro-bo marketing effect of the core data, marketing behavior gradually appeared data hydration trend, zombie powder rampage has become the most important obstacle to the micro-bo marketing. Sina Weibo marketing in the field of "Micro-blog Marketing Master" led by the

So, this time, "reading number" appears quite a point--Tencent Weibo push "reading number" is in addition to forwarding and comments, another measure of the dissemination of data to achieve visualization; especially for the marketing industry, since the birth of micro-Bo debate on the issue of the KPI, it is expected to dispel!!!

Home Page June has a new understanding of micro-Bo marketing value of the opportunity, if it can be built up to the marketing standard system, you can give you still adhere to the small purity of marketing justice to prove their own efforts and strength of opportunity.

Tencent Weibo reading Count function, it is possible to micro-blog marketing plays a more effective role in rectifying.

First, the Weibo reading Count is a big hurdle for micro-Bo and zombie powder. Although many zombie powder, not online will not read, although the Navy, but forwarding and comment is no longer the only visual standard, fraud no longer have a market; second, the microblogging reading count function for valuable accounts and content is a good news-

The total data from the reading count to benefit from the main two types of accounts, one is not a lot of fans but very active real users, the other is often with the opinion leader interaction potential impact account, the real value of the account will be a new understanding of many people would be greatly surprised, including some practical business account.

Again, the microblogging reading count function can effectively boost the platform's active degree, not only is the real backbone of some micro Bo rekindle self-confidence, but also for the general ID provides a continuous update of the power, reflected in the field of marketing, can help enterprises to clarify the micro-Bo marketing ideas, in line with the micro-BO law, create value content can be achieved by visualization, Conducive to internal reporting and communication, to avoid the emergence of elephant-like state of enterprise.

Why did Sina Weibo not first launch "reading number", but Tencent first launched?

In addition to Tencent more money, also do not rule out Tencent in the technical level of Sina still have repression, the recent Tencent Weibo and Sina in product function differentiation, or can see some signs. Tencent Weibo in the lower right corner of the small adjustment, Sina will follow up?

The main page you look at the tens of thousands of forward thousands of comments and read more than Wanle, will become frustrated, and even began to doubt life?

PS: You are willing to accept the cruel number, or the magic effect, willing to do a cold PR, or brave PR person, willing to believe the icy numbers, or creative case, willing to stay up late to work, or the sun Lanzan to each other hope. Juvenile pie, micro marketing, can not look back, never look back. Do not do, as for micro-credit marketing, is still ahead.