Recommend a blog marketing book

Today still want to recommend a network marketing books, is the Wright 2007 version of the blog marketing. I want to read this book, for every reader, will benefit. We will evaluate the value and impact of blog marketing from the new one.

Author: (US) Jeremy Lette Translator: Honghuifang

• Publishing house: China Financial and economic publishing house

• Release Date: 2007

· isbn:9787500594314

Content Introduction

The market is undergoing earth-shaking changes, the traditional corporate marketing, public relations departments and customer communication has long been overturned, if you can not timely to introduce this change into your business, you can only helplessly watch their competitors to catch up. No matter which industry you are in, blog is an important tool for successful marketing in the network age!

In this book, the Blog marketing Field Authority personage Jeremy Lette explains the enterprise to join the blog Tide The reason and various ways, and analyzes the effective interaction with the customer strategy. Readers will be able to understand how to plan a new marketing strategy, a novel product concept, and an overall transformation of the business concept from the customer's true feedback.

The exclusive story of companies like Microsoft, Sun Computer, Google, Disney, and General Motors, and real case-sharing, can benefit your company from blogging.

About the author

Jeremy Lette (Jeremy Wright): Top blogger, his clients include companies such as Ford, Microsoft and ebay (ebay.com). His Business technology blog, ensight.org, attracts at least 250,000 viewers a month.

Look at the media recommendations

Book

The Network Age Enterprise marketing has the newly-developed, enhances the sales performance, the establishment brand, the surprise. Broaden the scope of contact between enterprises and customers, open up a new network marketing model.

The market is undergoing earth-shaking changes, the traditional corporate marketing, public relations departments and customer communication has long been overturned, if you can not timely to introduce this change into your business, you can only helplessly watch their opponents catch up. No matter what industry you are in, blogging is an important tool for successful marketing in the network age.

General Motors (GM) has implemented a new concept of "let customers make recommendations for GE," encouraging people to leave messages on their blog Fastlane, which is now the world's Top 500 popularity blog.

Disney Channel uses blogs to simplify internal communication and improve the productivity of program-making and broadcasting teams.

Microsoft's product development team will first understand the feedback that customers leave on their blogs before making significant improvements to their programs.

Boeing has used blogs to collect customer feedback, and has also developed a new "787 dream trip" aircraft.

"All the good suggestions are incorporated into the book, read it quickly!" It sounds as if the fate of your company depends entirely on it. But this is no falsehood. ”

--From the "Straight Sensation Blog" Preface, author David Thelles (Dave Taylor), publisher

Referral: Wilson Beijing, such as neighboring Network Technology Co., Ltd. (www.rulin.net) Senior marketing consultant MSN Ywxchina@hotmail.com such as neighboring network-enterprises around the network marketing experts (Welcome to reprint, Please keep the source of the article and the author and the site consistent Www.rulin.net/blog