Reflections on how to improve the effect of hospital network marketing by Reading Tong

President of Tong Wang Technology. China network planning First person, for several years, including Tencent, it world, Yutong group, including more than 100 enterprises and websites to provide http://www.aliyun.com/zixun/aggregation/7821.html "> Network Marketing Planning and training services, Published influential network research articles on dozens, books are: "Search engine rankings," "Search Engine Marketing", "website Operations Research", "overseas promotion tips." For E-commerce, Network marketing, website operations, network brands, search engines and so have a deeper research.

After reading Tong's "How to improve the effectiveness of hospital network marketing," a good benefit, in his article mentioned several important aspects are:

1. Keyword ads Baidu bid Google AdWords 2.seo optimization 3. Database marketing 4. Marketing 5. Blog Marketing 6. Other strategies

In fact, for these six points, as long as the focus on the two or three point is very good, the hospital benefits will also be greatly improved, but this is only from a large point of view, for each method how to operate the feasibility analysis of the method has no further analysis, Let me say that I am doing the actual operation of Hefei Friendship Hospital and some experience.

Before doing marketing we need to know something about the basics, meaning what you should know before you use those marketing strategies. For example, you do is the hospital website, you need to know your hospital characteristics of medical technology, service concept, service attitude, hospital environment and so on, but also need to know about your hospital allocation to do this piece of manpower and material resources, this is the final marketing strategy to implement the important factors, It is also the key to affect the hospital network marketing benefit directly.

Why so say, because in good plan, in good website, finally implement to the person or executive force, so if the manpower and material resources is insufficient, the effect must be some, that is to do online marketing profit cycle to be longer. So before doing marketing or to these issues specific understanding and analysis, this will be the division of labor after a very good help.

In the determination of their strength and the support of the hospital can start work, from the following aspects:

1. Outsource the hospital website to some good network companies, these network companies to do the Web site program may be very good in line with the optimization of SEO rules, which will eliminate the time to modify the code later.

2. Early content of the site, how to gather information in a short time, you can use false original to manually update, collector Update sometimes let search engines think you are garbage station, in the case of sufficient manpower, generally use one months of time can be a large amount of.

3. In the case of having the content of the website, we will start to do promotion and SEO, these two points to separate said

Promotion: Many points, mainly offline promotion and online promotion, we do network of course is online, that is well-known Baidu bidding and Google AdWords

Bidding is the most commonly used in most hospitals to promote the means, but there are too many things, there is no good experience and skills, like burning money, the cost is too high.

This is a word of tong, indeed, if you do not grasp the bidding in the process of the skills is not.