Research on the fan psychology of microblogging marketing battlefield "forage first"

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One word: The most important thing in Weibo is to attract attention. On Weibo, everyone wants to be paid attention to, want to have "fans", at the same time, everyone will often share with others, in sharing, attention and forwarding such a process, how to attract attention is very important. Microblogging marketing more and more attention, and gradually formed a new network marketing battlefield, as a social media platform, the user's psychological research is essential, but also in the development of micro-bo marketing to do a good job, this is "no move, fodder first"!

A survey was conducted on Sina Weibo, which included the purpose of the microblogging, the most frequently published content, what topics to focus on, what types of content to forward and comment on, and so on, to take a look at several key data:

1. As Sina Weibo author, what is the purpose of your microblog creation?

As you can see from the diagram, most users create microblogs to get information (news, life information, authoritative views, etc.), to record their own lives, to express their opinions, to focus on their friends ' lives, to entertain (reprint interesting pictures, videos, etc.), to experience new things, to feel fresh.

2. As Sina Weibo reader, what is the purpose of your reading Sina Weibo?

As can be seen from the table, users read the purpose of micro-bo is a variety of, mainly focus on other users of the information, views and comments, but also pay attention to the political life, financial style news, collection of useful messages is also a user to read micro-blog one of the purposes.

3. What kind of news do you want Sina Weibo to provide?

The table's survey is more detailed, the Social livelihood category, the political class, the leisure to smell anecdotes and jokes are relatively more than users want to see in the microblog.

4. What types of content are you most concerned about Sina Weibo?

This change a way of asking questions, the most concerned about the content, social and public life, political affairs, friends living Knowledge, leisure to hear anecdotes and joke jokes, star Entertainment gossip, literature and other information is more concerned about the user.

5. What types of information do you publish most often?

What type of information do you publish most often the survey results show that users are most often their own life trivia and views, and also will be forwarded some of the anecdotes and jokes, literature and art information, social and livelihood information.

6. What type of information do you most often forward?

Can attract the user to forward the content mainly includes: the leisure hears anecdotes and jokes the story, the Social livelihood information, the friend life knowledge, the star gossip News, The politics class information and so on.

7. What types of information do you most frequently comment on?

Sina Weibo comments and forwarding is not the same, to be able to comment on the user to see the information after the intuitive feelings, will attract users to comment on the content: The Life of others, social and people's livelihood, leisure to hear anecdotes and jokes, star gossip and political information.

The above is the user behavior Psychological survey of seven of these questions, a total of 23 drink, covering a wide range of detailed content you can click the original link to view. Through this survey can be a general understanding of microblogging users of the psychological and behavioral habits, of course, the number of questionnaires above, a wide range of users, for accurate micro-blog marketing, need more detailed investigation. According to a psychological study of the results: information is more likely to spread with emotion (such as anxiety and pleasure).

So enterprises to carry out micro-blog marketing, the purpose of users in micro-blog psychological behavior research is very necessary, this is to carry out accurate micro-blog marketing Important Prerequisite! (Text/Chen)

This article is the first microblogging marketing Research institute: http://www.weiboyx.com/download/20110901521.html (reprint please indicate the source)