Research on the promotion strategy of business-to-business websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First, make a perfect website planning:

To do any station, you must first have a goal and direction. What kind of station do you have? The most important is also positioning, the feasibility of the site analysis, the establishment of a perfect site planning program is extremely important;

Second, the Web site to optimize:

Web optimization methods are many, such as: Common have, and so on. Alt Picture label can add some keywords to describe the picture. Like some Jave program code can be included in a JS file, thereby reducing the volume of web pages, increase access speed. There are many ways to optimize the Web page, to rely on their own daily accumulation;

Third, free login search lead zhi:

Use Search to login software or free website landing station, the relevant site to submit business-to-business to the major search, such as Baidu, Yahoo, Google and other well-known search. The survey found that 80% of netizens are from their own search;

Iv. "Viral" advertising:

The so-called viral advertising has many, such as mass QQ, email group, posts and other forums. Although this kind of traditional propaganda way is disgusting, but the effect still has;

V. "Resource Promotion" strategy:

such as a video site using popular movies for post-production, and add their own web site and advertising, there is a picture station to increase the free design of signature columns, and in the network card to add ads. There are also a lot of funny, scary map, the designer in the bottom of the picture to add ads. Some software download sites usually include ad text in software compression files. All these, I personally think that can be called "resource promotion" strategy, this kind of promotion method is targeted, the effect is obvious;

VI. promotion in related websites:

There are many business-to-business sites that are not advertised and promoted at all business-to-business sites, but we can post information and information on relevant websites. such as in a Web site, the classification of commercial sites to stop the landing site. In short, we should find the target, to avoid waste of traffic;

Seven, the Friendship connection and the advertisement launches:

We can make our own site, with some relevance of the site Exchange connection, but also with each other to exchange advertising or traffic. Even so, can not achieve the effect, then you may go to the relevant portal site to advertise, however, such a large investment, not too cost-effective;

Eight, enhance the website popularity:

We can work with the media, the government to improve the visibility of the site, so as to increase the credibility of the site, improve site traffic. This kind of propaganda way to the commercial website promotion function is very big;

Use hot spots to attract netizens:

Some time ago, make Feuver "unspoken rule event", star Yu pornographic video suddenly appeared on a video online, the number of clicks more than million overnight. There are also some journalists and writers on the internet hype, the former, Hong Kong martial arts star "Sammo of suspended animation" is a good example. Visible, is good at grasping Netizen's hobby, attracts their eyeball vital;

10. Development agents or alliances:

A commercial site to be successful, there must be other sites to support, we can send ad alliances, so that some personal sites are added to the show or click to pay. can also develop regional, subordinate agent. This depends on the company's affordability.

In general, Business-to-business website promotion methods are many, to emphasize that, first of all, the site to do a good job, and then specify goals and direction, and then to promote, I believe the flow will not let you down.