Reverse Link general principles

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Let's talk about the general principles of reverse linking today.

Reverse link anchor text (linked text) should be diversified

Many webmasters tend to use important keywords in all backlinks anchor text. In fact this is a certain danger, because it seems very unnatural. Spontaneous, natural backlinks are bound to use a variety of linked text, and cannot be uniform. For example, links to my blog, a lot of my name Zac.

Links should come from related pages

This is becoming more and more important. Generally believed that the link from the relevant pages have a higher weight (not PR). So when looking for potential backlinks, you should spend time with your industry-related sites.

Links are in different places on the page

The best backlinks do not come from the bottom of the link area, but should be in different parts of the page. May be the text, may be the site navigation, may also be at the bottom.

Gradual natural growth

Do not add hundreds of backlinks in a short period of time, this unnatural rapid growth is one of the important reasons for Web sites to enter the sandbox sandbox effect, and more serious is likely to be punished.

Backlinks should come from different PR pages

Of course from the high PR value of the Web page backlinks are good, but if all of your backlinks from PR4,PR5 above the page, this is not natural.

From good neighbors.

Web sites that link to each other can form a community-like network in which the quality and relevance of the site are mutually influenced. If your site has a lot of backlinks from pornographic sites, gambling sites, and selling Viagra sites, that's not a good omen.

Links should come from different IP addresses

Also in order to make the reverse link tend to nature. If a large part of your reverse link is limited to several IP addresses or several servers, then trying to manipulate the search engine traces is heavier. Which is so clever, even to your site is on the same server?

Links from old and new websites are available

Or to make the reverse link more natural.

Exchange links or Links

Although the importance of friendship links is getting lower, especially after the Big Daddy. But friendship link is a very natural thing, as long as not excessive, not just to increase the PR value, or is worth doing some.

Link to Content Web page

Do not point all links to your home page, but you should spread some of the links to other content pages, and link text to change accordingly. Blog is a good example, many bloggers in each other's reference, will not link to the home page, but link to the article page.

Avoid buying links

It should make your backlinks look like they are not bought, or sponsored, or advertised, but as natural as normal links.

Links to your pages are not also links to other bad pages