"Rogue is not afraid of the rogue has a culture" small discussion "micro-yellow" marketing

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Good goods do not yell, business does not visit! Major businesses, major sites, promotion everywhere. 站长们苦苦的努力，为的也是自己的网站能多流量、多收录、多权重!不吆喝怎么能行!推广任重而道远，但是花样百出的推广方法中，你选了哪样?是否深入人心?是否跟陌陌一样的，一炮成名?我们今天就来818“微黄式”营销。 Simple and direct three examples, from the "micro-yellow" marketing three aspects.

One, why call "micro-yellow" marketing, from the meaning of the "Fascinating & Right"

Example: A star full keyboard intelligent machine promotion (see below)

I believe most netizens have seen it and relish it. Why such a long promotion, in such a "fast" microblogging era, can attract attention, the reason is:

1, "fascinating" content

2, "Just right" out of context

3, "slightly" witty

Above three points mastery, tightly grasps the spectator eyeball!

Second, why to use "micro-yellow" marketing, from the perspective of application to "seize the situation, combat strategy"

For example: A bee website (the shopping Mall) in November 1, 2012 to promote

TB Dual 11 strategy deep power of the people, TB successful at the same time many electric dealers also come to a piece, each home has the coping strategies, but this year "naked" a bee pink a large!

1, "With The Times," The strategy theme: November 11 Singles Day are all about strip ("naked" meaning: Let the Bachelor to get rid of a single state of a short name), and then replace the key point of the product, profit, fishy ... All "naked"! At the right time, do the right thing, and the "name" of this thing is appropriate! This is also the potential of "micro-yellow" marketing.

2, "Ancestors one Step" time difference: November 11, TB will take advantage of customers, lead to a large number of cash flow, before this, if from the preheating of the cash flow in advance to fight for a part of the matter, it is also a thing, so "naked" the word played a certain role, the flow of traffic ahead of time. This is actually "micro-yellow" marketing magnetic force.

3, "micro-yellow" VI design: The image of the characters enough to meet the theme. "Micro-yellow" marketing tension can be seen!

Third, "micro-yellow" marketing how to do? From the point of view of the product "clear core value, ingenious approach"

Example: A software company for the promotion of its flagship system software

At this point is the need to use their brains, the software company using the current popular interrupt photos tool, cleverly put the product expression.

1, the interests of the product to be clear: the core value of the product itself is also a product's biggest selling point, in such a huge amount of information in the internet age, so that users need to find you, is the need for Speed & strength, to let users into your arms; above, the company's product value is to let users (ie, webmaster) The most concerned about the "topic", "Flow", "experience" promotion, so that users at a glance value. This is the "micro-yellow" marketing the key point of use, the most important!

2, the combination of marketing points to be clever: the illustration of the story above, from a "misunderstanding" "wrong listen" dialogue, to explain their products clearly, the emphasis on a "clever" word, which is also a need for marketing workers to think seriously; the company's product name in the above case has a "dog" word, but actually it has nothing to do with animals, After the small series I understand that the word is just to reflect the system products "smell sensitive", the meaning of high flow efficiency; Similarly, "notes" two words were mistakenly heard as "technician", but also a homonym + scene design, I hope that the audience in the end to see the results at the same time, dialectical remember this product name. It can be seen that the application of "micro-yellow" marketing still needs deep thinking and scrutiny.

3, "micro-yellow" topic design: This point, or return to the "micro-yellow" marketing, in the case of a couple of dialogue, the topic from the beginning of the "surprised" "strange" to "the Truth", in the second screen after reading, left to the audience a variety of imaginary space, For the product is ultimately spectators remember to do a full preparation; in fact, let the viewer's heart there is a "Torrent Yong Jin", "first suppression after Yang" feeling, only enough stimulation will be deep enough! Therefore, the "micro-yellow" marketing topic design, rhythm, the overall effect of the design to have a layered sense.

In summary, "micro-yellow" marketing, is a kind of innovation, a concept, an attitude, is the marketing of a transposition of the application techniques. As long as you want to understand why, what, how to do, you will "win" Sales!

Marketing is a flower, everyone loves it! It is a wonderful job to see how to dress it! (Yun Yu Original works)