Rookie talking about the evaluation criteria of website design

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To now some sites have expressed their views on the design, although not a professional web designer, but the web designer does not necessarily master the design of marketing-oriented web design standards, this issue is also as a network of marketers and webmasters are concerned about and hope to improve the place. Now I for the site design of the seven standards presented to you, the order is not as the weight or not of the standard, which many views are the industry in line with the hope that everyone can have reference value;

One, the website theme sex. Website theme refers to what the site is doing, how to do, to the most important content presented to the user. The theme of the website is the user's intuitive experience of the content, with the site usability has some common requirements, to meet the site theme requirements of the site to facilitate users to quickly find the information needed to save the user time cost, reduce redundant information, conducive to the user's experience satisfaction, more importantly, to enhance the knowledge of the site's professional , which is beneficial to the overall evaluation of this site by search engines. Site theme requirements mainly include: The main theme of the site, the main features of the site, the removal of irrelevant information, counters, calendar, weather and other plug-ins reasonable restrictions on the use of the site column of the main body highlighting and so on. Believe this is the most important website design standards.

Second, the website usability. The usability of website is the control requirement to the user's time cost and energy cost. Users should not be forced to explore the complex structure of the site and logical relations, and the most convenient way to render, to allow users to understand the site within five minutes of the use of various functions and the structure of the site, do not let users get lost in the site. Web site content related to the usability of the site mainly includes: User registration and login interface design, website "F" focus on the design, Web site opening speed, site level, server stability and so on. Website usability is the theme of the site of the auxiliary, ease of use to ensure that the site theme of the display and implementation, conducive to users more focus on the need to find content. Bad Web site design too many layers, so that users get lost inside, have to often use the browser's own return function, the site itself does not provide return channels, for the site and users are disastrous.

Third, the site's positioning accuracy. Site positioning accuracy or not related to the main idea of website design, site positioning accuracy conducive to the site's affinity training. For example, my portal and music design Web site style is very different, government and entertainment sites are completely different style and content design. Site positioning also involves the future development direction of the site, accurate site positioning is conducive to the development and stability of the site, rather than a day face, which is a challenge to the site design, website designers must understand the site's browsing habits and various preferences, grasp the personalized needs of the site group. I mentioned earlier about the design of the Cool Day website: The design of the cool day can only show that the designers were in a good mood. Related to site positioning site design content mainly include: the choice of the site color and collocation, the degree of active site selection, logo design, page layout, advertising design and release.

Four, the reliability of the website. Web site reliability refers to the user is trustworthy, you can rest assured browsing, registration and purchase payments. Web site reliability is more important for e-commerce sites, a look like a kennel (mess) of the corporate web site or E-commerce platform can not make people feel at ease shopping. In this respect, especially E-commerce platform, in addition to Taobao, Alibaba and other design of their own first-class E-commerce platform, other such as Third-party-provided E-commerce platform design is also very professional, suitable for enterprises to choose to use. But in reality, because of the existence of deception, some companies spend money but not to meet the reliability requirements of the site, especially the company's official website, but also serious, Flash is very beautiful, but involved in some details and reliability is a quickie. Web site reliability related to the design of the main content are: Web site certification, non-toxic sites, website records, network supervision and other institutions such as authentication, privacy statement, help document design, website information integrity, website programming accuracy. I've seen a lot of corporate websites and I'm not sure whether this is the official website or if the company is actually operating, which is very serious.

Five, website coordination. Website coordination refers to the unity of the design of each page of the website. Now a lot of web site a style, of course, this situation is not mainstream, most of the site designers are aware of this, and now the development tools have template features, and the appearance of CSS is to make the overall style of the site unified coordination into a very easy thing. Of course, the coordination of the site does not mean that the monotonous, in the framework of the site can be consistent, but the color can be flexible grasp, mainly take into account the audience's favorite. We can see that the design of Sina, the color of each column homepage is different, the female uses red, the technology uses blue, this is very careful design.

Vi. visibility of the site. Site visibility is mainly for search engines, but also the important requirements of marketing-oriented web sites. For Web sites that are not used, in the corporate web site is commonplace, this to a certain extent, the enthusiasm of the company to hurt the Internet, to join the enthusiasm of E-commerce, so, the visibility of the site is very important for corporate sites, must be from the beginning of time to pay attention to this requirement, rather than wait until the time has no confidence , wait until the site died when remembered, the site will never be late, but for the enterprise may have missed the best opportunity for development, and affect the enterprise's development strategy. For the site visibility design content mainly includes: The website structure is reasonable, the website keyword is prominent, the website language choice, the Flash use, the webpage file size grasps and so on. Recently because of the high point of employment of college students, so many companies concerned about the next, but found that the search for the entire company's name in the first few pages of the company's official website, it is sad.

Seven, scalability of the site. The scalability of the website is compatible with the future development of the Enterprise and Platform, Web site in a certain degree will be added to the relevant functions, but generally will not be completely reprogrammed and design, so in the design time to leave room, mainly is the website language scalability, website column extensibility and so on.

We are talking about the site designers, including but not limited to the site's interface design, but also includes the site's planning and copywriting and program design, site designers need to be in a single-minded door based on other skills to serve the development and promotion of the site maintenance. Touch Stone e-Pulse rookie club want to and "rookie" more discussion website design and operation of these aspects.

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