Sales of soft text in the hearts of the eight persuasion point

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Webmaster often write soft text can be summed up to three kinds: the first is to obtain high-quality outside the chain of Soft Wen, the second is to promote the Web site or service image of the soft, the third is to sell the soft text of the product. In these three kinds of soft, the last one is directly to sell products for the purpose, must pay attention to the sales force of soft text. The so-called soft text sales force, is the soft text to arouse the ability of customers to purchase desire. and soft Wen want to stimulate customer purchase desire, must be the product and the customer most concerned about, the most need to combine to form a straight into the heart, impress the customer's persuasion point.

One, with security as a soft text persuasion point

People always take advantages and disadvantages, the inner sense of security is the most basic psychological needs, the product's function and security combined, is to convince customers is the most commonly used to convince the point. For example, car sales soft article, said this kind of automobile safety system is effective to guarantee the family which travels, is certainly a strong argument to the concern driving safety car-buying person. Selling the sale of the house soft, to customers that prices rose, house prices rose, capital shrinkage, than investment in housing security is very appealing.

The opposite of security is fear, if security can not impress customers, then you might as well scare him with fear. Selling children's intellectual toys soft Wen said, do not let children lose at the starting line, is a kind of scare; sales of skin care products soft Wen told customers the skin inside the mites, is also a scare.

Ii. The persuasion point of the soft text with the sense of value

Everyone wants their own personal value to be recognized, the product and realize the personal value of the combination can impress customers. Persuade to buy children's products, you can say in the soft text: "For the healthy growth of children to buy this product, is the responsibility of parents." "It's very stressful for parents. The soft text of the sale of the barbecue machine can be described as: "When the husband dragged his tired body back, how he longed to eat a delicious meal, when the wife will be delicious barbecue, eat and restaurant as delicious barbecue, looking at the virtuous wife, the husband's heart should be more satisfied!" A wife is a sense of value, it will inspire a woman very strong buying ideas.

Iii. The persuasion point of the soft text with the sense of self-satisfaction

Self-satisfaction is a higher level of demand than personal values, I am not only valuable, but also have their own style and characteristics. This is also the sales of soft writing often used to convince the point. Like selling barbecue machines. You can say this in a soft text: "When the husband and 35 friends come home, for them to make the same as restaurant barbecue, you are not only a qualified wife, but also a means of housewife!" It's a more penetrating marketing technique.

Four, love and affection for the soft text sales

Needless to tell, love and affection is the greatest demand and desire of mankind, the combination of products is also the sales of soft Wen persuasion point.

You can use love as a persuasive point in soft text, also to barbecue machine as an example, in the soft text so described: "Every husband's birthday, with red candle, flowers to create a romantic warm two world, end a plate of barbecue, two glasses of wine, two people whisper shallow discretion." Husband product that mouth-watering barbecue, watching virtuous Shumei delicious you, will be a how happy feeling ah. "Isn't it tempting to say so?"

You can also take the family as a soft point of persuasion, still in the barbecue machine sales as an example, in the soft text so described: "Sunday, when your family around the dinner table, you end up with a barbecue machine baked out of the color, incense, taste good barbecue time, children cheer, husband praise, happiness and happiness, that is how good a scene ah." "Is this description more arousing the desire of housewives to buy?"

The persuasion point of the soft text with the sense of domination

My life is my decision, and everyone wants to show his right to dominate. This sense of domination is not only a control of their own lives, but also the self-confidence of life, is the sales of soft writing persuasion point.

I remember a very interesting marketing case, one day, a gentleman led his wife to a jewelry store, two people casually browsing the dazzling variety of jewelry, when the wife softly shouted, she found a big diamond ring, very beautiful. Two people enjoy the price of this expensive diamond ring, the face of Mr Undaunted to ask price, all this was the quiet observation of the salesman in the eyes, the salesman very briskly quoted the price then said: "This diamond ring was once the prime minister of a big country, just because a little expensive they did not buy." "Is it?" I saw the gentleman's eyes open immediately, "Is there such a thing?" Asked Mr. The salesman simply talked about the day the prime minister and his wife came to the shop, Mr Undaunted, who had listened with interest, had away on his face, asked several questions, and bought the diamond ring with great pleasure, and his face was a proud color. This is a sense of domination over wealth.

The family barbecue machine, for example, wrote in the soft text: "Family barbecue is a new diet and hospitality fashion, is currently a small number of high-end families popular, for the taste of the housewife respected." "This kind of writing can satisfy the housewife to the wealth and the family domination feeling."

The persuasion point of the soft text with the sense of belonging

Who am I? What is my group? Everyone must have a sense of belonging, otherwise the heart may be uncertain. So, there are successful people, fashion youth, housewives, petty bourgeoisie and many other labels. and each label under the people to have a certain characteristics of the way of life, they use the goods, their consumption shows a certain subculture characteristics. Using a sense of belonging to convince the reader, the key is to put the product and the readers of the group, such as the pursuit of fashionable youth sales car soft text can say: "This car fashion, dynamic, is the symbol of cool." "For successful people or the pursuit of successful people can write:" This model is generous, heroic, excellent performance, fast, is the first choice for successful people. ”

In the final sense of the soft Wen persuasion point

Who am I, where am I from? This is what everyone has to figure out for the lifetime. The final sense is a more advanced psychological needs, especially for some have achieved, and experienced a bumpy middle-aged, it is a very appealing point of persuasion.

This is a more difficult to grasp the psychological needs, often to write back to the basics, such as the soft text of the liquor to write: "The red dust fell, bustling after, I just know that they are still rural children." I still like the wine brewed in the mountains. ”

Eight, to the sense of immortality as a soft wen persuasion point

Though life will come to a end, no one will look forward to that day. Fear of death, fear of aging, fear of the face fade, fear of love is not forever, this fear of the various aspects of the people to the immortal pursuit, some people pay to buy fame, some people pay for health, some people pay to buy face. The pursuit of immortality is also a kind of soft wen can be used to persuade points, such as nutrition soft wen can write: "Nourishing the body to the early, if the body has been damaged, or aging to make up late." This product can fully regulate the mechanism of the body, effectively slow down the aging of various organs, the use of a long time, you will find yourself become young, look better. "When you associate a product with the immortality he pursues, your sales talk will easily impress him," he said.

The above introduced eight most easy to impress the reader's persuasion point, the product and the eight persuasion points together, the sales force of soft Wen will be greatly strengthened. This article by the sales skill http://www.fff9f.com the telephone sale skill, the original is not easy, reprint please keep the link.