Scentiments: The perfect combination of social media and integration

Scentiments.com, there may be a lot of friends have not heard this site, I will briefly introduce here. Scentiments in the Internet Retail 500 strong guide ranked No. 446, mainly selling perfume, on the site, mainly through the name of the designer to search.

The image below is the homepage of this website.

Last fall, Scentiments.com unveiled a new loyalty program--scentury http://www.aliyun.com/zixun/aggregation/19276.html ">club, which it wants in a new way, To let the brand show up in front of the club members and their friends.

Scentiments uses an unconventional way to implement this loyalty program, and it's not like other businesses that have to buy a certain amount of product to earn points, scentiments Members who share their interest in scentiments products through tweets, or like their favorite perfume on Facebook, can get points and take advantage of the social spread efficiency.

For example, if a customer recommends a friend to a scentiments.com through social media, he can get 50 loyalty points and 10 points on Twitter or Facebook to share information about Scentiments's perfume. If shopping full of $ $, you can use 750 points to offset $10;5000 points can get a value of $ $ gift certificate, 10,000 points can be upgraded to VIP members, you can enjoy more benefits, such as free samples or shipping and so on.

According to Scentiments officials, the average order value of Scentury Club members has been 15% higher than those without participation in the scheme since the socialization-driven loyalty scheme was implemented.

Scentiments uses 500friends, a system that helps retailers leverage consumer social behavior to enhance brand loyalty and long-term relationships, and can track the social behavior of club members, and 500friends provides Scentiments with an online application , can display a lot of information, such as club members tweet or like product frequency, purchase frequency and average order value.

Scentiments can use the data to adjust its integration model for better benefits. According to the survey, members also showed a strong desire for this loyalty program.

Scentiments This program is a good use of social media, want to get points do not need to buy products, as long as the content is OK, but also to achieve word-of-mouth transmission, domestic e-commerce enterprises can refer to.

The original is contained in the blog of zhouning: http://www.neilzhou.com/?p=995, please indicate the source of the article when reprint.