Search Engine Marketing Literacy class SEO is a branch of SEM

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For the vast number of webmaster friends, search engines can be basically said to be half a food and clothing parents, all the contact line to make friends understand SEO is very important, but what is SEO? What's his role? SEO and sem What is the relationship? How to measure the effect of SEM? For the above questions, small series will answer.

There is no doubt that SEO refers to search engine optimization, plainly is through the site hardware and software improvements to be the site more adapted to the search engine, so that the search engine to get a better ranking, to achieve the ultimate goal of marketing. On the literal sense, SEO refers to search engine optimization, SEM refers to search engine marketing, but broadly speaking, SEO is part of the SEM, is a branch of SEM. With the passage of time, SEO and sem gradually appeared tendentious differences, SEO is mainly targeted at the natural results of search engines, and SEM is for paid promotion. SEM marketing is mainly in the form of PPC, that is, Pay-per-click Promotion.

Comparison between SEO and SEM, the two major differences between the following 5 points.

1, SEO access to traffic is free, do not want to pay any search engine fees, and SEM will need to pay

2, SEO is playing a protracted war, the effect can not be seen in a short period of time, but the SEM is basically can be effective.

3, SEO can not specify content and page, that is, the title and description of the Web page can not be arbitrarily changed, but SEM can change at will

4, SEO can not specify the page, SEM can specify the page

5, SEO results show in the natural results, even if there is advertising effect, it is not easy to find, SEM effect on the upper or right, users can realize that this information is advertising.

SEO and SEM can be said to have pros and cons, but the biggest difference is the money problem, SEO do not need to give search engine money, but the SEM will need to pay. Here need to remind everyone one thing, SEO and SEM is not inconsistent, you can operate at the same time, and search engine will not because you did not give money will not search you. Search engines want to make money, but the eco-law warns him that if the user doesn't get the information he wants, he will soon be ruled out.

Hothangliang Blog-sem process search engine marketing process, as shown in the above, you can understand him as five steps, respectively, is the display-click-Transform-the next single-revenue. In the process of SEM operation, we need to do four effective:

1, effective analysis, define target search users and analyze their search behavior

2, effective display, select with the search volume of the target audience to use the keyword.

3, effective clicks, to ensure that the target customers in the understanding of the search ads under the premise of real interest and intention to express

4, the effective transformation, through the professional website analysis and the process design transforms the valuable interest user to the latent purchase user

SEM operations need to be holistic thinking, each step needs to be considered thoroughly. This article by Hothangliang Original, welcome reprint, reprint Please indicate the Drift board enthusiasts blog Http://www.piaoyilover.com