Search engine marketing should use keywords correctly

Search engine marketing, is the English search Engine marketing translation, referred to as SEM. In short, search engine marketing is based on the search engine Platform Network marketing, the use of people on the search engine dependency and use habits, when people retrieve information as much as possible to transfer marketing information to the target customers. Search engine marketing to pursue the highest cost-effective, with the smallest input, to obtain the largest number of visitors from the search engine, and generate commercial value.

The most important job of search marketing is to enlarge the proportion of the search engine in the marketing business, through the search optimization of the website, more mining enterprise's potential customers, help the enterprise achieve higher conversion rate.

Search Engine marketing is now a popular and effective means of network marketing, Guangxi Lao Wu SEO information station www.gxseo.org will be deeply concerned about the search engine marketing technology development and market dynamics, and provide services for enterprise-class customers.

For ordinary users and search engines, the keyword is the medium of interaction between the two sides, it is difficult to imagine if not using keywords, how can we achieve efficient and effective information query purposes. In the search business application, the keyword also plays a very important role.

Importance of Keywords

For a business, you certainly want more potential customers to find you in the shortest possible time through some form of channel, and this in search marketing reflects whether the keyword you choose fits the user's specific search target. When users look for product or service information, they usually search for the unique name of the product service, the industry name, or even the company name, and these search terms are the search marketing requirements. Therefore, it can be said that the key word is to determine the success of our marketing key.

Correct selection of keywords

The correct keyword is actually a concrete embodiment of its importance. In the choice of keywords, the general will be considered a very simple thing, is not. If you do not pay attention to the skills, often go astray, resulting in input and output is not proportional. So what are some things you should be aware of when choosing keywords?

First, select keywords related to the content of the site. Even a person who knows nothing about keyword-selection techniques will prevent him from choosing irrelevant keywords such as "soy sauce" when selling outdoor furniture. It is also true that users who are attracted by unrelated keywords do not have any effect on the sales of their products/services.

Second, select specific keywords. Keyword coverage is not as wide as possible, because the more extensive the keyword, the more information it needs. Some users may search for this keyword in order to purchase related products, but more may be other requirements, and will not necessarily lead to consumer behavior.

This point is particularly prominent in the keyword bidding rankings. Since you have to pay for every click of the user, you want to try to pay for the clicks only for those who are able to convert to your customers, but the broad meaning of the keyword just happens to produce the opposite result.

Third, pay attention to the keyword ROI. People who don't know much about search marketing may not realize that even the same type of keyword has a different ROI. In addition to having a specific basic standard, we should monitor and summarize the science in practice. Sometimes, especially in business activities, data is often more persuasive than any concept or theory.

Give full play to the role of the keyword

In the vast majority of cases, the search engine to respond to user search is a prerequisite for the site and Web pages in the Search keyword matching content, that is, you must ensure that the corresponding key words identified in the text in the page, but also pay attention to the key word use skills.