Search engine Marketing Two "kids" seo with PPC

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Originally intended to do adsemer search marketing technology blog, but also in a certain network company technical manager, repeat the nine-to-five "mechanical cycle", it is that period of time so that I have more time to concentrate on bidding technology, because it is SEO origin, So in the actual operation of the bidding time and feel a lot of similarities between the two and search marketing wonderful place!

Search marketing is currently the most direct, the most efficient marketing methods, post-search engine era under the influence of people, the Internet has been involuntarily to the search engine as a first access to the Internet, so people have the "appeal" will be through the search engine this breakthrough to search, find their own needs, to meet their search needs. Where there is demand where there is a market, of course, the search engine has become the largest demand distribution center, but also the largest market for accurate demand on the Internet.

Where there is a market where there is a business model, search engine business model of the three components are: search engines, businesses, have the needs of netizens! Search engines and netizens do not say, we are concerned about the business side, marketing and sales of the biggest difference is that marketing is the first demand for products and services, sales are first products and services to sell. The emergence of the search engine completely broke the inherent rules of the game, we can see through the search engines of the various needs of the searcher, of course, more importantly, for our existing products or services related to the various needs, we can according to these products or services related to the various needs to carry out accurate marketing!

Search engine Marketing Two important carriers: PPC and SEO, I am accustomed to turn them into a search engine marketing two "children." SEO can be said to be a qualified website must have the characteristics and must do the work, because it is a website of the self-ecological circulatory system; PPC is the most direct and efficient way of marketing, because it is more flexible, can be the most direct immediate results in the "vast" search needs before the appropriate display of your marketing ads, at any time to adjust the marketing strategy, real-time display! SEO and PPC complement each other, SEO is a long-term battlefield, the long-term operation of a great power! PPC real-time strong, long-term, short-term and easy to relax! Pay attention to the return on investment (ROI) of an advertisement!

Next to say PPC and SEO Some interchange point, to the domestic mainstream search engine Baidu, Baidu bidding Phoenix Nest system is the domestic PPC practitioner application Frequency most of a PPC advertising system, we put ads when in fact there are a lot of factors and links in fact is with the SEO interlinked.

For example, in our Adsemer bidding technology course, we often improve the quality of the creative need to have several characteristics:

Reasonable number of floating red, fluent degree, highlighting the advantages of attracting clicks;

Reasonable red frequency is for the first time more to attract the attention of the searcher so as to attract more clicks;

Fluency is to make advertising creative in the limited word range more readable to attract more clicks;

The product or service advantage, the selling point of the outstanding writing is to attract more clicks.

These three points are precisely for a common purpose to attract more relevant high clicks, and this is the search engine to determine the quality of advertising a factor. Go to SEO, a website home page or the title of the pages if you can also have these excellent characteristics, is it also will add points?

The creative task summed up into a sentence is actually: the first time to attract as many of the relevant clicks!okay! creativity to meet the conditions, the next is the landing page, PPC ads pay attention to the relevance of landing, landing page and creative advertising language has a high degree of relevance to the flow of the transformation to do a further foreshadowing, Imagine that creative advertising is about a, come in the landing page is really B, such advertising in addition to waste advertising costs do not use it, so landing page relevance and landing page copy and content design is very important, directly determine the next step of the number and quality of the advisory link.

Go to SEO, our page title introduction very consistent with fluttering red, fluent, attractive characteristics, and then through the page optimization and external links to build the page's natural ranking to do a good position, but we ignored the marketing of the copy design (note: Ranked good page, marketing copy is not necessarily good!)), The viewer enters our landing page, has not been our copy to attract, such words in fact will waste a lot of intention flow, the earlier hard work, in exchange for the lower quality of transformation, not worth, and SEO does not have the flexibility of PPC, even if you want to mend, edit the design of the Web copy content, Maybe one of your changes, the next time the search engine updates, your rankings will disappear. So combined with the idea of PPC we do SEO when we will be the page title and landing page of the copy relevance in the preparation of optimization should be done in place, so we can ensure that the latter half the effort!

Above with the creative and landing page two parts of the impact of a simple example to understand the next PPC and bidding between the exchange and contact, we do search marketing must be a combination of both, flexible use. Search engine development direction is to provide users with quality content, so we do any around the search engine launched marketing work, all around this purpose to do will not be wrong, as the details can be constantly pondering, research, summary.

Always positioning themselves as a search marketing practitioners, through the search engine marketing "ren du two veins", really efficient for us to promote the product or service to use it is the right path! The search engine marketing of these two "children" training "strong, healthy", we do a good job search engine marketing must be high score to complete the homework!

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