Search Engine marketing "Xianpinaifu"?

Source: Internet
Author: User

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The continuous development of the Internet, prompting the use of search engine growth, the search engine has become one of the important applications of the Internet, many netizens browser home page is mostly Baidu, search has become a part of people's thinking behavior, has been inseparable from search engines, and very dependent on.

Search engine has been integrated into our life, has been integrated with us. In the past you have questions or questions to know the answer, you have to ask their relatives and friends, and now, a problem, you will think of search engines, think of Baidu "Baidu, you know." Baidu is the biggest search engine in China today.

According to the survey results: most of the small and medium-sized enterprises have begun to achieve online sales, but as the search engine marketing becomes more and more professional complex, and small and medium-sized enterprises generally lack of time and technical personnel, so more of their website to promote outsourcing to the professional firms to achieve better results.

According to the Business sector SME survey report, nearly half of the small and medium-sized enterprises will not survive 4 years.

Chinese enterprises have an average life expectancy of only 7-8 years, especially private enterprises, the average life expectancy is only 2.9 years, survival more than 5 years of less than 9%, what is the cause of it?

So what are the factors restricting the development of SMEs? is the product, price, channel or product promotion?

The survey found that China's small and medium-sized enterprises are relatively small, they lack the most is the capital, which is and large enterprises can not PK the ultimate reason.

Once we want to promote products, it is necessary to spend a lot of money, not thousands of, tens of thousands of can do the best results, but the enterprise is afraid to spend money, to spend sure to spend on the blade, there is a way to spend less money, the best effect?

The development of the Internet has formed this kind of marketing promotion method: Search engine Marketing

What are the advantages of this marketing approach?

One advantage, accurate delivery

We use this mode of promotion, the need for our products accurate positioning, the ads out, you in the promotion of the same time, need your products are also looking for you.

Advantage two, low threshold, pay by effect

Search engine marketing does not require you to have a lot of money, a good solution to the lack of funds for small and medium-sized enterprises. Moreover, unlike the traditional promotion, spending a large amount of advertising costs, will not necessarily bring good results. This marketing is based on the effect of Pay-per-click, to avoid the cost of our spending a penny, so that every penny spent on the blade.

Advantage three, the effect can monitor

In the traditional promotion we can only say, I spend the cost of advertising can control how much, but you can detect how much benefit? The search engine marketing control ability is strong, can choose according to the demand advertisement to place the region to be in time and the budget and so on, the real time checks our money brings the benefit.

Baidu has tens of thousands of users, in which there is no need for our products customers?

(original article from the SEO knowledge www.zz-seo.com, reproduced please specify the source!)

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