Search Engine Optimization Email marketing

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Speaking of the promotion of the way, Hunan website optimization believe that we can say a lot out, here also do not repeat, directly into the subject. Before talking about SEO in this area, talk about email marketing today and email marketing can help you with SEO work. Digital marketing is a complex thing, it is necessary to combine all aspects of work effectively, so as to have targeted access to traffic and conversion. e-mail marketing is a big topic here is the role of email marketing in SEO work. As you know, the success of the two pillars of SEO is the killer content and high-quality backlinks. The ultimate foothold of SEO is target conversion.

So, how to best play email marketing, how to get email marketing help in SEO? Here are a few things to talk about:

I. Content

Creating content is hard work. When it was created, we got most of its mileage. Beginners in online marketing often make such mistakes repeatedly using the same content on the Web, for example, putting the same article on their main site, and then in the blogs and articles directory, the benefit of the backlinks. However, the "reprint" in the search engine's eyes simply creates duplicate content, and this often hurts your site's SEO and also lowers the value of these backlinks. However, while this may change in the future, current search engines cannot read or index emails. If you have a mailing list, you can create a newsletter and send it to your users via email and also post on your site without any worries about content duplication. This is the same content as double mileage.

Second, Reverse link

This is the focus of SEO. One of the challenges of link building is to let potential readers know that you have fresh and wonderful content. Marketers are becoming more aware of social networking promotions that can help in this sector, but they sometimes forget that good old emails are just as good! Use your email newsletter to let your users know that you have updated your site, including a brief description linking to the new page. This will drive the flow of these pages and users will want to get your backlinks. Link miracles can occur if your email communicates "virus by forwarding."

Iii. Target Conversion

If your product or service has a long-term, complex sales cycle, Hunan SEO want to say is not to rely solely on SEO to do. Sometimes it takes a full two months for potential customers to do due diligence and they promise to buy a solution like this or that. They tend to start with information rather than trade-oriented search queries. Customers may first find your site, through such inquiries, to understand your site, but they are also easy to forget you. But if you get them to subscribe to the newsletter, you can build the trust and brand to keep the entire length of the sales cycle. In this case email marketing does not necessarily improve your SEO, etc., but it can help it achieve its goals.

So here are some tips to help you develop your email marketing intelligence with your SEO:

• Use a legitimate mailing list. Never send junk mail. Do not buy or rent mailing lists, even if they are touted as "opt-in". The purchase email list is never selected, it is always a spam mailing list.

• The most reliable form of mail subscription "opt-in" or "Double opt-in authentication." "The person chooses to sign up and then invites the link sent to them in the confirmation message to verify its subscription." This has consistently shown a significant reduction in the number of spam complaints.

• Be sure to include your company's physical address in each e-mail message.

• Always include a simple unsubscribe option, preferably through a live link.

• Don't bombard your users with emails that are purely marketing. Create a real, informational newsletter. At least about 95% of each email should be free, high-quality, valuable information.

• Sequence and automated ability to respond automatically to your email marketing campaign. Most email marketing software that supports automatic response to scheduling and event triggers. This is a big subject and can be studied independently.

• In a good investment SMTP (e-mail delivery) service, not only by sending regular email service providers. This service can provide you with a dedicated email server and IP, scale and monitor your email marketing campaign, validate your mail and reputation management, including handling spam reports, ISP blocks and blacklistings (they call it blacklist resolution).

• In your message, avoid spam messages in the language, so do not trigger spam filters. This way, "price", "Discount", "save", or even "free" can easily get your message blocked. Don't try to be smart, write "fr3e" or "D1 $ c0unt"-it only makes things worse.

• Keep your mailing list clean; automatically remove bounce addresses (usually your email marketing software can easily handle these bounces). High bounce rate spam is a sign of the Internet service provider.

• Test, analyze and adjust the campaign to maximize their efficiency. Look at A/b separation test and multivariable testing.

Related to the e-mail aspect of the marketing of Hunan website is written to this, more confusing. Of course, there's a lot of email marketing, but today is all you need to know about the basics.

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