Search engine optimization is not search engine marketing

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Search Engine Marketing (Engine Marketing) or abbreviated SEM is a network marketing model that is marketed by increasing the visibility of search engine results pages (search Engine result page, Serps). SEM methods include search engine optimization (SEO), Saifei rankings, and Saifei.

Search engine marketing includes search engine optimization (SEO), Saifei rankings, and Saifei. Search engine Optimization (SEO) through the free promotion operation. The difference between the two facts is: through SEO to get good roi, and efficient return on investment through search engine marketing (SEM). This is caused by many reasons.

Today we will explore this distinction: landing page differences.

In Search engine marketing (SEM), you decide which pages your visitors are landing on. In SEO, search engine spiders decide landing pages for visitors to see. That is a difference in control, and that distinction produces unimaginable changes.

After all, the search is people, referring to those who click the button with their fingers. If they go to the site and think it is not their best site, they will return to the search engine results page in a few seconds-and click on your competitor's link.

However, if the keyword of your Web page is chosen by the searcher and is the same as the ad the searcher is looking at, she is in the right place at the moment. And, to make your site surprised, that's the message that visitors need to see. Because people don't want to just watch the web, they want to see the relevant pages.

If your keyword changes, both SEO and SEM, you require efficient ROI. SEM enterprises may require a higher initial investment than SEO companies (because SEM requires management costs, plus PPC costs; SEO will only cost a separate managed price) but you may also get better conversions through SEM, because you can get better quality pages through SEM. And it allows you to get more efficient ROI.

Do we say that getting the best SEO is not worth it? Absolutely not. The superlative results are like front-page news features: You may not be able to control everything you see in the market, but it still makes your brand look great. If searchers do not click on your search ads, they can also go to your site through other useful links.

Therefore, good search engine optimization is absolutely important. But say SEO will get better ROI than SEM, do not ignore the elements of SEM: control. Good web pages, can have a good ranking to better enhance corporate visibility, promote enterprise products, improve corporate earnings.

Search Engine Optimization is a method of search engine marketing. Optimize to perform certain actions purely for ranking purposes. Search engine marketing is much deeper, not only in the guarantee rankings, but also to find the visitors to the site.

For example: A shop opened in the downtown area, although many customers to buy products, create a lot of profits. But not everyone who walks in the downtown area will buy the store's merchandise. Because some people have no need for the products of the store, they will not be interested. Let's think about it another way, if you do a market research, and planning publicity, customers take your business card or posters to your shop, then these people are your prospective customers. How to catch him, let him buy your products, it depends on how your store's marketing staff explain how to solve customer queries.

Therefore, search engine marketing is-to find accurate customers, but also to optimize the site's own system of responsibility. The ranking is higher, when the visitor thinks this is not the information page he needs, he will leave in a few seconds and invest in the arms of your competitor. Therefore, the SEM pay attention to external publicity, internal reform, and strive to achieve a double win!

Original: www.020www.com.cn