Search engine optimization is not equal to search engine marketing

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In the field of Search engine optimization (SEO), always see more and more seoer known as Search engine marketing (SEM) Experts, even more outrageous is the self-proclaimed network marketing experts, first star Arrow does not deny that SEO is a search engine marketing is also an important way of network marketing, And very happy search engine marketing team's growth, but please seoer in claiming to search engine marketing before, suggest to understand search engine marketing is what thing, not SEO is search engine marketing, let alone network marketing, because search engine optimization is not equal to search engine marketing.

First look at what is search engine marketing.
Search Engine Marketing (Engine Marketing), abbreviated as SEM, is a kind of network marketing. is according to the user uses the search engine the way, uses the user to retrieve the information the opportunity through the search engine returns the result, as far as possible transmits the marketing information to the target user, in order to obtain the better sale or the promotion effect.

Search engine marketing is mainly composed of search engine optimization and paid search engine advertising. Search engine optimization can be subdivided into categories, site optimization, link building, the classification of the directory can also be counted as a link construction, but the category directory also has a link beyond the meaning of; Paid search engine ads can be subdivided into Baidu paid search engine ads, Google paid search engine advertising, Yahoo paid search engine ads, other paid search engine ads. The figure below is the composition of search engine marketing:

Search engine Optimization Presumably needless to say, this is about paid search engine advertising, paid search engines to promote most of the form of PPC (Pay-per-click), that is, pay-per-click or effect-paid. PPC Search engine advertising is based on the actual occurrence of the number of ad clicks to the search engine to pay advertising costs, such as Baidu bidding rankings, Google AdWords, Yahoo bidding rankings. Of course, in addition to PPC, there are not according to the number of clicks, but fixed package year or monthly fees, such as Baidu Hot zone.

Paid search engine advertising and SEO have a common denominator, the rankings will continue to produce fluctuations, paid search engine advertising is not the keyword price can be ranked in the front, such as Google Adwords,google AdWords keyword rankings and the unit price is related to the number of shows and clicks. For example, if the display is high and the number of clicks is low, the unit price will go up. So we need to display the key words design analysis, tracking display and click Effect and conversion rate, for further optimization, how to improve the user click rate to reduce the unit price is a very small topic. If the number of clicks drops and the amount of money invested is increasing, then even if the boss does not fire you, you are not a competent search engine marketer.

Search engine marketing should understand the combination of search engine optimization and paid search engine advertising, because search engine optimization and paid search engine advertising is not perfect, the two need to combine. Search engine algorithm constantly changes caused by the decline in keyword rankings and some of the key keywords need to pay search engine advertising supplement; The high input of paid search engine advertising also needs the intervention of search engine optimization to reduce the cost of search engine marketing.

You love search engine marketing seo, in addition to search engine optimization, pay search engine ads know how much? What do you know about Baidu's paid search engine ads, Google paid search engine ads, Yahoo paid search engine ads, and other paid search engine ads? How much do you know about the optimization of paid keywords?

The study on-seo of star-arrow
Original download: Point stone interactive search Engine Optimization Blog
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