Search marketing is still a sharp tool for network sales

According to a recent survey, http://www.aliyun.com/zixun/aggregation/8485.html "> search engine marketing, including paid search and SEO, is an important source of revenue for online retailers." The findings show the following: first, the effect. 27% of users reported that they received more than 50% of their online sales from search engine marketing. And 47% of users said that the sales revenue from search engine marketing accounted for more than One-fourth of their overall sales revenue. In terms of conversion rates, 49.9% per cent of users believe that the conversion rate of paid search has increased over the past year, with 6% per cent of users who believe that sales conversions have increased by more than 25%. What is the ultimate rate of transactions from customers who are paid to search? The ratio of 72% users is below 3%, which is a normal value. Of course, some users have a particularly good effect, with 5% of users saying they are above 15% in that ratio, which is a good result. This is related to the user's website, brand strategy, product price/performance ratio and many other factors.
Second, flow. 51.5% of users believe that over 25% of all traffic on their sites comes from natural search.       And 28% of users believe that the flow from paid search is over 25%. Third, pay search and SEO strategies adopted. In a paid search and SEO strategy, most users choose a simple approach. For paid search, users will choose to add keywords, write more exciting ads, and so on. The use of data analysis tools in the optimization effect is very important, depending on the user's attention and ability. In the SEO aspect, the method is very many, but the key is to improve the keyword and the key page correlation, this manifests in each aspect of the page, like the content, the title, the URL and so on.
In general, search engines play a pivotal role for retailers, whether in traffic or sales. Therefore, for retailers, especially e-commerce retailers, search engine marketing is an essential lesson. Although this is a long-term investment and meticulous work, but if not, it may be a lot less than competitors, because people increasingly rely on search engines for shopping search. (Ji Jian, general manager of Shanghai Tian-Qing Information Technology Co., Ltd.)