Search Marketing Proposal Application guidelines

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If I need a surgeon, dermatologist, lawyer or accountant, I will not make a proposal application (request for Proposal) and I will find my best choice in a variety of other ways. I might look at each other's credentials, experience, certifications, and ask someone I trust to introduce.

I don't know anything about surgery or the law, how many volts a laser knife is going to use, or how to overturn a restraining order, so asking a doctor or a lawyer for some of the questions in a proposal is a waste of time. And I don't see who's responding to my medical or legal proposal application.

Advertising agencies, search engine marketing companies, search engine optimization companies have been dealing with the proposal for many years. On the other hand, top consulting firms and many technology-value-added service providers rarely respond to proposals because their technology is almost unique and basically does not require a proposal to apply.

Like advertising companies, I've found that search engine marketing is also plagued by proposal applications, and it is almost impossible to change advertisers ' corporate culture and force them to make decisions like their clients. The proposal application is like a fig leaf, and once a bidder fails, the manager says to the other bidders, "they made a reply that we liked" or "see how serious they are about this proposal, they use color images and graphs." ”

Some search engine marketing companies have different styles, and when choosing a service provider, it's your job to differentiate between these differences.

If the application in your company proposal is mandatory, you need to protect yourself at the same time as choosing a service provider, at least to ask questions that will materially help you choose a search engine provider to see if their strategy, technology, strategy and culture are right for your company.

You need a company that can:

。 To help you get promoted.

。 Help you get a raise

。 Enhance your role and responsibilities

。 Make your job more valuable

。 Make your resume more gold

You are not simply choosing a search engine marketing service provider, you are choosing a strategic partner, ideally, he can be of great help to your business and your career. Just focus on the trivial issues of the strategy, such as how the service provider completes the keyword extensions or whether they support segmentation, which is not good for either side.

If you have to apply for a proposal, you should ask your bid service provider the following questions:

。 How long have you had experience in this industry?

。 As a search marketer, where is your most successful place?

。 Are there any search marketers you don't think you can close?

。 How about your charge? How do you justify your charges?

。 Will your clients continue to spend more money? (If the service provider is adept at expanding the business at the same time as maintaining profits, it proves that they have a longer-term perspective). Have industry analysts evaluated your company?

。 How much money do you manage (monthly or yearly)?

。 What is the number of your employees/customers? (This is more important than understanding the size of the team, because your project needs will change and a project executive who can work with you will be important)

。 How do you tailor your service strategy to specific customer needs?

。 Do your customers constantly improve their project strategy?

。 is the search engine account owned or owned by the agent (or both)?

。 If the account is owned by the agent, do I have the right to log in?

。 How can I communicate with my agency team about changes to the project objectives?

。 Will you help us look at our competitors? If so, how would you observe? How is the information available to us?

。 Does your team maintain close contact with the search engine company?

。 Which trade associations do your company participate in? The degree and role of participation? Why?

The following optional questions involve more immediate benefits, though not a strategic one, but can help you better understand your bidding services:

。 Does your company use its own technology or third-party technology? If it is a third party, what is the technology?

。 Do I get regular reports?

。 How do we determine the respective areas of responsibility for the project's management strategy?

If you're lucky you don't need to make a proposal, some of the questions above will also help you pick the right search engine marketing partner.