Search Marketing--the way to justify foreign trade enterprises in overseas markets

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the past decade, foreign trade enterprises almost entirely dependent on Alibaba, ebay and other foreign trade platform, relying on the promotion of Platform and traffic to obtain inquiries and transactions. However, this dependence caused foreign trade enterprises to neglect the construction of their own websites, but also neglect to strengthen the brand recognition, can not form a good flow cycle and solid customer accumulation, access growth is slow. In recent years, external demand gradually dew weak, foreign trade market competition increased, pressure forced foreign trade enterprises began to face the defects of the past extensive, to consider the brand's own promotion.

Professional Network Marketing conference organizations to win the era of the relevant personnel said: Foreign trade enterprises have realized that only the construction of independent platform and independent brands to ensure their own life in the fierce competition, and the search engine on the promotion of independent platform to become their first choice. From relying on the foreign trade electricity business platform to carry on the independent network marketing, from the extensive promotion to carries on the standardized integrated marketing, the Chinese foreign Trade electric trader embarked on the enterprise's rectification Road. However, for Google and other mainstream search engines in practice and theoretical shortcomings, so that many foreign trade enterprises in the rectification Road stumbled. This April, for example, Google released a new penguin algorithm that focuses on punishing overly SEO sites. A lot of foreign trade electric Commerce website is lowered right, even be shielded, business owners are helpless.

In view of the above phenomenon, August 3 in Shenzhen, held in the win-era search engine marketing conference will be a fully oriented foreign trade industry, to explore how China's foreign trade enterprises to optimize the network marketing of the special meeting. The General Assembly invited Google China Business Solutions Department of Foreign Trade Market in charge of Shi from the official point of view of Google SEM solution; more on the Penguin algorithm invited to the Rice class Foreign trade founder Huachu analysis, share the response measures, the foreign trade electric business enterprises like timely rain. In addition, from Netconcepts, Summer Easy network, seven star stone industry, such as Gold SEO Trader's speech will be the site layout, station group construction, English web site outside the chain, English site punishment, such as the restoration of micro-problem analysis, the content is very practical. In addition to search, the emerging mobile internet marketing and overseas SNS Marketing is also the focus of the meeting.

According to my understanding, Shenzhen Station Search marketing conference for the Foreign Trade industry to build, is to win the 2012 city tour of the 2nd station. Next will also be held in Shanghai, Beijing, Chengdu, the same will be based on the characteristics of local industry to develop features meeting content. Shanghai station will focus on brand enterprises, Beijing station Internet Enterprises, and Chengdu station will be combined with the western region of the ecological characteristics of the industry. Details of the roving meeting can be accessed: http://s.timev.com