Search the net: Think about how marketing wins customers

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After a period of marketing, there is a deep feeling. As the industry's people, in the industry reputation, even in the old customers there is also affirmed. But it is unknown to the common people. Get a micro bo without heat, get a micro-letter did not forward. And why? Some people say that maybe if I was a detergent, it might be easier for everyone to know me, but if I were a zipper and cable business, how would I let people know about me? But I think not only the industry reasons, maybe potential customers want to find you do not know how to find you, do not know your name, do not know where you are ... I mean, maybe your product is doing well, but you don't have to do marketing in the user's perspective.

So, let's share, how to stand in the user's point of view to do marketing.

What's the name of the public account?

We all know that now micro-credit marketing is very important, then the first question before us is how customers find you. Then a name is the first step. For example, if your company's name is "Shenzhen Kang-hui Travel Service", the main business is to do an overseas Chinese town in Shenzhen, a tourism project, then your public account to take the "Eastern Oct tour guide," the name will certainly receive a lot of attention. Because you want to find such information by micro-BO, you will first search the "eastern Oct" then you will find that the travel company. and demand and supply are very close, it is easy to achieve conversion rate.

Of course, if you are doing some professional information or services, especially if you have your own website and have a certain customer base. This is still called your own name, better. For example, "Search the Net", "A5 Webmaster Network" and so on. Because on the basis of the Internet, the old customers will search this original name to pay attention to micro-letters, micro-blog account key.

Choose different marketing strategies based on different platforms

There are a variety of marketing approaches. For example, from the traditional television, newspapers and magazines, telephone, outdoor media such as, as well as network video, forums such as internet-based media, of course, there are new and more rely on mobile clients of micro-mail, micro-blog, mobile video and other media.

We target different media to adapt to the customer base to choose different marketing strategies, but also from the customer's point of view to the marketing so as to achieve a multiplier effect.

To the business-to-business industry website for example, 51 searched the net (www.51sole.com) to do marketing through the traditional and new media combination of ways to marketing. For example, through the traditional telephone marketing, mainly for the industry in the Internet does not understand, or have a good impression but unfamiliar people to carry out marketing and promotion, through one-on-one way, let potential customers understand the necessity and benefits of Internet marketing.

At the same time, through the micro-credit public account to publish some of the industry real-time information and in-depth analysis of the Internet article, as well as the livelihood of the news, through the micro-trust friends Circle spread forward to get fans. Micro-trust Circle is a more and more open age groups, not only young people like to use, the elderly are also beginning to feel the benefits of micro-letter, because of simplicity. So we're targeting people, posting information, and looking for our fans. In order to accumulate from the fans can help us understand the trend of fans, judge customer demand, determine the direction of marketing.

In addition, through micro-blog, to publish the purchase of information and popular industry or people's livelihood news to get more fans. and get some instant information by interacting with other industry microblogs.

Marketing content related to your own industry

Other industries are the same reason, to want customers to know you, not necessarily do a lot of TV ads, do a lot of promotional activities can be. For example, a "Qiao 10 years old" mask is through the network marketing, quickly opened their own sales situation, and whether this product is really used after the young 10 years old, but it is really in line with marketing principles. A good name, through viral transmission so that a lot of relevant needs of people know the name of the mask.

Whether it is to do a mask or screw, in fact, have their own marketing methods. Before the micro-letter to see a micro-letter, through a lot of GIF format animation, to let people glance at the working principle of zipper, submarine cable laying way, the production of barbed wire, chain of production. The knowledge of the industrial class, which was difficult to speak clearly in words, was a way of getting people to like it. To tell you the truth, I forwarded the article immediately.

In summary, standing in the customer's point of view to think about the problem, what kind of people need us, how these people find us, let these people become our social media marketing tools fans, we need to become our customers. This is what we need to do in the user's perspective marketing.

This article by the Search Network information channel http://news.51sole.com/issued reprint please specify