Seizing key news events to build event marketing

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Mo Yan, a famous Chinese contemporary writer, knew him because he won the Nobel Prize for literature on October 11. 11th also did not go to understand too much, because also know 12th will certainly have overwhelming news, sure enough, about Mo Yan won the news to seize the main media home. Habitual to check the Baidu Index, 11th to 12 of the index climbed or let you dumbfounded. and the relevant domain names are registered.

"Mo Yan" keyword rising trend

"Mo Yan" keyword user concern climbed

Users of the "Mo Yan" search embodies the attention of all the key news events, like the former Liu Xiang 110 meters hurdles title, Sun men 400 meters freestyle champion. This is a major event, and we should also learn to use these events and make perfect marketing plans while celebrating and congratulating ourselves. The network marketer who engages in event marketing must have a keen sense of touch and a quick response ability.

Event Marketing in the dissemination of investment rate is much higher than traditional advertising, event marketing in overseas received unprecedented attention, more and more enterprises in the reduction of advertising costs to increase the investment in event marketing. "Event Marketing" as a four-to-one-Dial brand marketing tool in the country is also a large number of network marketing personnel adopted.

Liu Xiang's retreat has brought us great feelings, and the sponsors are miserable, and business value is discounted to calculate their own losses. But some companies take this event as a marketing tool, but also launched their own visibility, Nike is in the "Southern Metropolis Daily" in the theme of Liu Xiang positive close-up of the plane ads, Liu Xiang perfect interpretation of the movement brought about the normal damage. The theme ads of Yili's "dream and the next flight" were broadcast in the prominent position of the portal site. Concise advertising language, not only the Chinese people to Liu Xiang's tolerance and expectations of success linked to their own brand, but also become Liu Xiang incident the best export of sentiment.

China's good voice as the recent big Purple Red TV program Championship program, but also by the wide attention of everyone. The Gado named "China Good Voice" a cannon and red, speaking of "China good Voice" marketing, the first thing to pay attention to is "event marketing." From the start of "good voice", various topics and controversies followed, so to speak, "The good voice of China" every student has a story, each episode has a topic. A separate "event hype" linked to form a resultant force, making the "good voice of China," the concern of high, rapid popularity. At the same time, these events are the "good voice of China," the ratings to the peak.

Today, see the latest news, "Mo Yan won the Nobel literature award of the overnight event marketing," more than 5 manufacturers will also be around this incident, to fight. Then what are we waiting for? Hurriedly also want to come occasion marketing. Xi ' an server hosting day mutual data http://www.idcs.cn feeds.