Sellers improve conversion Please use the fraternity equation

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Refer to the transformation, Baidu a Sky article fly. The equation of fraternity I am talking about is not so far away as everyone can touch.

The image above is the push-HA network in the exchange with many sellers friends summed up, you may feel that you can not understand. In fact, not so tall, I would like to learn the following with you the equation of friendship. This equation actually contains three parts, and the figure above shows two parts.

First: flow is the basis for determining the level of conversion

(1) We all understand that to say the conversion rate, first of all have to have the flow? have customers! No customers, take what save you, my transformation! I split the high flow into two parts, headings and activities. Mention here, do you understand what? It doesn't matter if you don't understand.

The title is to guide buyers into the shop portal, on the one hand, the title optimization impact on Taobao search rankings, this directly related to the store baby's show. If your baby can't see it, how can you buy it? How to optimize the title? Prior to the push-HA network has been detailed written title optimization article, we can go to search "Taobao marketing--Baby title hot word depth optimization", compared to their own baby title optimization.

On the other hand, a good title is a sharp weapon to attract the attention of buyers! We are often attracted by all kinds of wonderful advertising headlines, which is caused by human frailty and curiosity. Our title can also add some of the key words to attract buyers attention, of course, the premise is in line with the rules of Taobao merchandise release! Push the network remind: Do not enter the wrong, Penny Wise.

(2) A successful activity, you can do more with less. Everyone should pay attention, here is the success of the activities! Small series found that many sellers register blindly registration, lack of pertinence. We can search "Taobao sellers how to do a real good 17873.html" > Joint marketing for reference, this is the previous small series of an essence article. Registration of various activities, in addition to attract a large number of customers, more importantly, to do a good job related marketing and customer maintenance. It is much easier to maintain an old customer than to find 10 new customers.

Excellent title, successful activity, do you want to have no high quality of IP, possibly?

Second: Details page and the user experience icing on the cake

(1) Details page, a familiar topic! Details page, the purpose is to let customers know more about your product, rather than how gorgeous and luxurious. Proper decoration is necessary, but the core content needs to return to the real! Details page, put the most important, the customer most want to understand the information at the top, such as customer concern logistics information, size information. These core elements are indispensable. The purpose of the detail page is to satisfy the customer's desire for understanding, to embody the authenticity of the product as much as possible and to enhance the customer's trust. More details page design, I do not go to say more, online a lot of search.

(2) User experience, this is the goal that each big website starts to pursue. 为何各类网站都开始注意用户体验?我们自问一下：你喜欢很邋遢很糟糕，很乱没有层次感的页面?看起来不舒服，很不友好，你喜欢?显然不喜欢!友爱方程式的友爱，就体现在这里!推哈网在跟众多卖家朋友交流时发现，很少有人注意到用户体验 , in addition to a few SEO webmaster friends, such as daily folding goods, may have some understanding.

Real appropriate details page, the quality of the user experience, see really fondle admiringly, buy not buy?

Guys, little friends, love equation, do you understand? It's not that big, it's all within your reach, why didn't you? Because the 3rd is less: perseverance and patience! Rome Rome, 100 steps walk 99 steps, not waste the previous effort? This article by the push-HA network www.tuiha.com original contribution, welcome to the micro-letter public number cnzzfamily Common Exchange, study together. Reprint please keep the copyright information.