SEM funnel-type Marketing

First, show Volume: This display volume includes more things, of course, SEO is part of it, I said here the concept of "quantity" not only refers to the "quantity", but also includes "quality." Increase the amount of the display is to upgrade SEO site you in the Internet exposure rate, whether you are using http://www.aliyun.com/zixun/aggregation/7599.html "> Pay ads, search promotion or SEO or say you use e-mail, Forum, blog and so on and so on this specific I in [website Promotion Foundation] inside lists a lot of methods.

Second, the number of clicks: Of course, your display volume increased at the same time, also consider how to motivate netizens to click, not just endless to the obligation to increase the resources of the network, in [stimulate your click Impulse] silently don't ask also mentioned this issue, whether it is through the title party to attract clicks, or through the image of the temptation to click, To consider the establishment of the station optimization for the order to pave the way, not to attract a number of meaningless clicks, you can change the point of view of the fact that the viewer does not feel that they are being deceived click, indifferent to do SEO title, description should also consider the same effect.

Third, the number of visits: With the number of clicks you have attracted visitors, can't let him go out as soon as he comes in. This is also said in the clicks can change the angle of the facts, not out of the reason, to do a good job site experience, can not only look at the site IP to see the site's PV browsing depth, take a simple example, For example, your site is very slow to open, how long do you think the viewer will wait to see your home page, or how long will the enterprise station wait to see one of your products, in the network [Network Video Promotion] I mentioned a problem, a real looking for products will be in your site to stay for how long? Will you have time to see your gorgeous flish or videos?

Iv. consultation Volume: This has been to the "funnel" of the fourth level, of course, we also saw the "funnel" is getting smaller, some friends said my site has IP has PV why less consulting? Of course your IP high PV high indicates that you have done the first few steps better, I do not say which meaningless traffic, I only say that the effective flow and intention of customers, if your search engine optimization Consulting is low you consider yourself there is no obvious advantage within the site, details of what you are doing, or also the most important your contact is obvious, whether "immediate" whether in any page, can easily find your contact way very convenient and customer service communication.

Network marketing is a relatively passive marketing, so to find a way to "remind" viewers what I am doing products, I am in this product industry, where the advantages. V. Order quantity: This is our most concerned about the problem, when the consultation volume has, good this is the time to push Google overseas to promote the order I put aside the site, because at this time in a sense has been "passive for the initiative" at this time on the Spectator clothing professional degree, Services as well as the real advantages of their products and some sales skills to come to absolute this order volume, there is the late tracking and prompting two times shopping.

Of course in the entire "funnel marketing" process is also at the moment to focus on these changing numbers: display volume and the proportion of clicks, clicks and visits to the amount of the last order, the whole process of SEM is to use numbers to speak, because this is the most authoritative performance, In these Google left to optimize the number can also be very easy to see in which link out of the problem, so as to more targeted adjustment, in order to better maintain the "funnel" the normal shape, will not let it become deformed.

How to get good inside page rank? First of all to ensure that the site's homepage weight, because the site weight is from the homepage to the internal page of the decline if the first page more than PR5, according to the directory will gradually a PR, of course, this is not very accurate, if you do the internal page of the overseas Promotion optimization may be close to the PR In this way, it is much easier to do the inside page ranking, and many long tail words can be fused in the high quality inner pages, get ranked, and then get a part of the flow, seemingly small, but you think you have 100, 1000 pages each long tail Word can bring 20 traffic, which is not the number of home page can bring effect.

Another is to do a special topic, to do some of the more competitive long tail, the theme is based on the homepage of the search engine marketing can choose a separate directory to do, you can choose the level two domain name to do, what is the topic? The topic is that the white is a small site, or a list of articles, the so-called topic is n the collection of content, In the topic there are hyperlinks, there are headings, of course, this topic is around to do the long tail word to build, all the content is around this long tail word to build, inside the page optimization also needs to do outside the chain, do the friend chain, do content and do the homepage is similar, just may in the time to do than the home page trouble more.

In doing the page ranking Google promotion time to pay attention to the construction of the content, each of the contents of the other long tail words, or keywords, should be added anchor text linked to the text of the detailed content module, such a site within the chain to get a good embodiment of the network optimization is from the inside Out, When our website itself is unimpeded to obtain better evaluation, that is, the ranking, when the site outside the optimization, point to the quality of the link when the weight of the site will naturally rise to a height, the page ranking naturally easy to get, flow is also a matter of course, the key words of the service surface is wide, Whether it is the intention to buy products or to understand the intent of the product, we can let him optimize more words through Google, more pages into our site this will bring a higher conversion rate, the final completion of our requirements of the Network marketing (network marketing methods There are many ways, here is the SEO aspect).