SEM marketing Reasonable collocation keyword

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SEM marketing effect of strength, to a large extent, depends on the quality of the keywords put in. Search for different keywords of people, cognitive is different, demand is different, the degree of transformation of the difficulty is naturally different. SEM marketing needs to combine the current situation of actual delivery, analysis and selection and reasonable collocation of keywords. The following according to the time of human resources, analysis of the key words in the tactical problem. To sum up: first grasp the key, gradually unfold!

Early focus on high conversion keywords

The key words of high transformation include brand word, hospital type key word, hospital comparison choice class key words, etc. In the early days, we must first cover high conversion of the key words, all patients with high intention of the key words should be done as soon as possible. Stay up late and cover other keywords.

High conversion keywords, brand words are necessary, hospitals and compare the choice of hospital words, such as which hospital treatment of prostatitis good keywords, need to combine market analysis. If there is already a strong brand in the market, it will be a breakthrough in other areas.

Analysis of the second major words in SEM marketing

In the early stage we completed the high conversion keyword deployment, the second phase needs to do is the treatment, surgery, expense category keywords. These words of the patient conversion intention is not so strong, there is no clear intention to seek medical treatment, but the intention is second only to search the hospital category of keywords audience. Suppose the hospital type key word medical treatment is 100%, that treats the patient's doctor's visit intention to have at least 80%.

Similarly, the second phase of the launch also needs to combine the market environment, the combination of their own situation. For example, the cost of the key words, in our costs have advantages in other competitive brands, the cost of the conversion of key words will be high. Treatment, surgical key words, are such as words, our conversion rate is directly affected by our brand and market competition brand strength.

SEM Marketing keyword launch Phase III

The third period can be put the key words for circumcision the best age, circumcision good, prostatitis need treatment and so on such patients. This kind of patient's intention is weaker than the surgery, the treatment type audience, but is stronger than the symptom, the reason class user, because they at least already knew own condition, confirms own disease, wants to know more information, most of these patients will see a doctor soon.

SEM marketing keywords to launch the fourth phase

In the completion of the above keyword deployment, the following keyword delivery needs to be taken into account is the symptoms, Etiology category keywords. The intention of these patients is very low, the patient is in the understanding cognition stage, has not formed the clear strong doctor consciousness. This phase, in the completion of the above several phases of the keyword deployment, but also must be launched. Because this stage, many are in the first several stages to put the key words service, enhances the hospital brand image, increases the patient to the hospital brand familiar degree, increases the trust degree. Thus in the patient finally chooses the treatment, compares the hospital stage, enhances the transformation.

SEM marketing of the key words in the late

The final period, the keyword delivery needs from the brand promotion, enhances the hospital popularity, the trust degree aspect launches each kind of keyword. such as postoperative health care knowledge, attention, and so on, these will also bring patients, but very few. However, as a brand promotion, advertising, the role is very good. If the user in the search for symptoms, reasons, surgery before and after the attention of the stage did not see the name of the hospital, but see the competition hospital brand appears. Then in the late search which hospital to treat XX disease good, only to see our hospital name, patients in virtually, will be biased to choose our competitive hospital.

Keyword delivery, basic can be based on time, energy into the above several stages, and gradually improve the deployment of keyword launch. Brand promotion of keyword delivery can improve the transformation, the core rate of treatment of high class keywords can allow patients to determine the hospital when also see us, direct choice.

Keyword delivery, combined with market conditions, the advantages and disadvantages of their own hospitals, the use of SWOT analysis, comprehensive evaluation of the hospital, to circumvent the strong brand market, to tap the market vacancy, to avoid strong brand projects, attack its vulnerable diseases, the establishment of a system can be continued marketing strategy, the launch of the key words

Article Original: SEM Marketing Management Willow Village Inn, reproduced please indicate the source.

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