SEM reverse thinking extension word, and the potential customer "heart" communication

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Search engine Marketing (SEM) is the principle of enterprise purchase keywords, the potential target audience through the search keyword touch, our advertising creativity, then how to choose the keyword and from what angle to choose the keyword is particularly important, and we also want to ensure the quality and quantity of keywords ( Determine the number of keywords based on the actual account budget and daily consumption limits.

Today to share a way to expand the keyword "reverse thinking" to expand the keyword. The principle is to put ourselves as a bidder to put down, as a consumer to consider, when we need such products/services, how we will solve, or say what keyword we will search for products or services in Baidu.

① Interest Stage:

If I am now a need to learn network marketing knowledge of the novice, but also explained that I am now more interested in Network marketing, then first I will search the Internet marketing related knowledge in Baidu to further understand, this stage enterprises can expand potential customers to generate interest in words, such as network marketing, Search engine marketing, and so on, some generic words to guide potential customers to continue to the next stage.

② Gathering Information phase:

Now I have a certain understanding of internet marketing, at this point I began to focus on different angles, at this time I will decide to focus on search engine marketing (SEM) learning, I will find in Baidu and "search engine marketing" related knowledge and learning then the enterprise should pay attention to is expanding and "search engine marketing" Related words, you can expand some enterprises on the search engine marketing courses or enterprises in the SEM teaching advantages. For example, the enterprise has many years of SEM actual training instructor or Enterprise for many years SEM teaching advantages and other words.

③ Contrast phase:

Before we have a certain understanding of search engine marketing and has a strong interest, at the same time, I would like to participate in training courses to learn SEM to increase their knowledge, then I will search in Baidu "which SEM training good" or "Beijing has any SEM training institutions" and other words and compare we found the several SEM training institutions, Enterprises at this time through the expansion and delivery of word-of-mouth words, seize the current customer's heart continue to guide into the next stage.

④ decision Stage:

I already know some SEM training institutions, and even I have to "XX Network Marketing Training" has a good opinion, then this stage I do is to decide which training institutions to learn, whether to "XX Network Marketing Training" study SEM, this is the final decision, At this time the enterprise expands and puts in the key word is the enterprise brand words, for example: "XX Network Marketing Training", "Xxsem training" and so on.

⑤ Sharing phase:

Maybe someone will think that my online marketing learning is over, in fact, I will have the next stage, when I finish SEM in this training organization, if I think this training is very good value, completely exceeded my expectations, then I will give more friends to share the advantages of the training organization and so on.

This is how I search for different keywords at different stages to solve my problems, now many enterprises do Baidu bidding keyword selection is from the potential customers decided to buy that stage, not to our business potential customers to exert a subtle impact, that is, there is no prior interest, the collection of information and after the purchase of the share stage. If we can expand the keyword in accordance with the search trajectory of netizens and expand different keywords in different stages, then the enterprise becomes very easy in the purchase stage!

Author information: Yaorui, Baidu certified marketing consultant, push a SEM channel editor, Division from "Console Network Marketing" expert Kun, want to see more articles please login www.yaoruibin.com.