SEO internal optimization and external optimization knowledge description

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SEO site optimization work is divided into internal optimization and external optimization, which mainly refers to the site can be controlled by factors, these factors including the size of the site, the structure of the site.

Internal navigation, title tags, keyword tags, file size, static URL, directory and file naming, keyword layout, copy writing, stemming technology, the site's internal links, the site's internal link text, the image of the ALT attribute and the Web page code is streamlined and so on.

External optimization covers a slightly wider range of three main areas:

One, outside the chain (that is, reverse link).

The number and quality of external connections, from that domain name, connection and the content of the site, link text whether there are keywords, link text diversity, the length of the link, the link itself and the link text changes over time, the proportion of cross linking and exchange links and so on. So what kind of link is a high-quality link, this question you can refer to the www.jixie888.cn of the site outside the chain situation, you can understand a probably.

Second, the domain name and the weight of the domain name.

How to see the weight of a domain name, the weight of a domain is determined by what factors.

1. The age of Domain name, the registration time of domain name.

2. Changes in domain name owners and historical records.

3. The relationship between the domain name and the website.

4. The Domain name Trust degree, which is composed of many position factors, is the domain name weight.

Third, the server is excellent.

A lot of SEO have to ignore the server, the station is the server's quality directly affect the arrival of the collection and ranking.

1. Server Stability: www.91shashiji.cn This new station through my daily constant original update that period of time in Baidu in the previous 100 did not go to the top 50, several keywords Google has been on the first page. Later, the server provider said to change the server, this one is about one weeks, this time the server is very unstable, Baidu and Google rankings are falling fast, Baidu is the top 500 also can not find, included the speed of the corresponding reduction of a lot. Once the server stabilized again, the rankings and the collection took about half a month to recover gradually.

2. Server single and double line: generally on the current domestic network service providers on Netcom and telecommunications two. Frequent Internet friends will find that if you are Netcom users to open the Web site under the telecom server is very slow, 8630.html "> Sometimes even more can not open, telecommunications users to play Netcom's station is also so." These issues have affected the site's user-friendly and user experience, now search engines are focused on the user experience, so it is recommended that you either from the SEO or business economic point of view should consider dual-line server.

3. The quality of the site under the server: Generally speaking, each server will not only provide space services to a website, a server will have many sites, the quality of each site and the means of optimization directly related to the search engine on the whole server friendly. Previously www.xiaoxingzhsihaji.cn this station under the server there is a station due to the content of the site collection has been punished cause this server under a lot of stations ranked and included are affected, if that station cheat in serious some of the entire server under the station will be Baidu K, Google into the sandbox.

Starting: www.hnjcjq.com.cn Author: Li Carefree, reprinted friends please keep this site and author of the original right.