SEO optimization of the long tail keyword strategy

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To understand what the long tail keyword, you have to mention the Long tail Anderson theory. In short, the long tail theory is that as long as storage and circulation channels large enough, less demand or poor sales of products together will be close to even more than those few hot products market share. That is to say, the power of niche markets can match the mass market.

So for SEO, what is the significance of the long tail?

In fact, we as SEO, optimization is one of the key words, in order to rank these keywords. Key words like our products, nature is also hot search keywords and unpopular keyword points. SEO workers because of their own professional reasons, it should be the first to discover and use the long tail theory of the group, but rather than the birth of long tail theory early.

In the field of SEO, long tail keyword refers to those around the target keyword and extended, longer, more specific, the search for a lower number of phrases or short sentences. A single long tail keyword or search volume is very small, but because the number of long tail keywords is very large, and the target precision, conversion rate is also high, and the competition is small, so very valuable.

An excellent SEO, must be very attached to the long tail keyword, very good at digging long tail keywords, and the long tail keyword for the flow, the value of the use of business.

But now many people are only staring at a number of target keyword rankings, are squeezing the brain to compete limited hot search keywords. Maybe those people feel that only by conquering these hot search keywords to reflect their level, to bring their own satisfaction. But as long as we are calm and thinking, we will think that the limited keywords to bring only limited flow, but also to give us the value is limited, and the time and energy spent is extremely huge. But the long tail keyword is different, can quickly have the rank, can the infinite excavation, moreover the long tail keyword brings the flow to be more accurate, the conversion rate is also relatively high.

Long Tail keyword also has a very important significance is: The new station to do the target keyword is often more difficult to have rankings, must wait for the weight of accumulation, the waiting time, but as long as you go to dig long tail keyword, won the long tail keyword, nature can quickly drive the target keyword ranking. This is also the SEO community surrounding the city strategy, and has been used by many masters.

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