SEO sharing: A feasible website SEO implementation plan

I am currently in charge of publicity and promotion of an exhibition group, the main content is news and media cooperation, activity planning, Baidu bidding, SEO and so on. The company's understanding of the SEO is a kind of not spending money can bring many exhibitors and the magic of the audience, the Network Marketing awareness is also so, so the investment in the cost of propaganda basically put in the traditional advertising channels, Baidu bid to maintain at 50 yuan daily minimum consumption level.

When I was in college, I wordprss blog and discuz Forum, so I learned about SEO. Zac Book, point stone Interaction, seowhy have been infatuated with, foreign Mozseo also read, know about search engine optimization questions and answers almost all watched, zero, night interest has been concerned about, and therefore came to the front of the SEO, the Z Big Tutorials and forum posts basically swept again, also took time to see the " This is the search engine "information retrieval" aspects of the book. No longer understand zero proposed SEO flow ≈ search Demand Coverage * * ranked * number of clicks before, I feel more useful method is the most likely to meet the search demand coverage, of course, my search demand source is Baidu auction statistics, In fact, zero in the video tutorial mentioned Baidu Phoenix Nest.

Strategy on the basis of SEO flow ≈ search Demand Coverage * ranked * rate of the formula launched, combined with their work summary, and then reference Baidu and Google's Search Engine optimization guide.

Here's the idea:

Search Engine Requirements Coverage

1. Through Baidu Phoenix Nest to determine your core keywords and website title, some similar keywords, such as "XX exhibition" Search volume is not "XX exhibition" Search volume is high, so "XX exhibition" as the core keyword, "xx exhibition" as a supporting key words, but through Baidu auction statistics data show, through the " 2014XX Exhibition "Name +XX exhibition" Visit the website of the user is far higher than "XX exhibition", so the site title should be set to "XX exhibition _2015xx exhibition" form, the core keyword for "xx exhibition."

2. Create a Demand thesaurus. In order to collect demand, spend some money to do one months of Baidu bidding is effective, which keyword is more important, the audience search what can be known. Finally, from the Baidu statistics export "search term", in this foundation of a-B collation, you can get their most original demand thesaurus.

3. Create your own content and channels within the context of the demand thesaurus. Originality is really important, in my statistical results, the top 10 most valuable pages is the first page navigation in the column (show introduction and so on) and the exhibition News (all original), the industry news visits very little, the function is to tell the search engine my homepage in the constant update, Baidu snapshot update faster.

Included quantity

1. The website performance, the access speed is fluent, requests your server or the virtual host to be better.

2. Breadcrumbs navigation, now the basic website can be satisfied, attention can be, to WordPress as an example, the page head is placed in the header.php, so each page can be the original way back.

3. Site map, for spiders to do a navigation is also necessary.

Ranking

1. If our demand coverage is done, some key words can be ranked in the top page.

2. High quality chain, mainly including friendship Link exchange, own construction and user sharing. How a forum and community can not be placed outside the chain, when the post network promotion, work is also useful.

3. Apply for the certification of Baidu website, this I feel the effect, but did not test.

Click

1. Title Optimization

2. Search results are best illustrated. This requires your search landing page, especially the homepage, to have a picture. Then the site description must have, combining the need for thesaurus and keyword writing.

Temporarily think of these, in my opinion, a small website or corporate website, want to let more people know, SEO is only one aspect, not all, network promotion also includes many methods, must not put all the energy in the SEO.