SEO Ultimate Evolution You need to stand at the marketing level to see the problem

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I have always thought that the level of SEO is divided into three levels, the first level is that you just learn seo, our goal is to put the keyword ranking to do up. So that some people who do not know SEO is just a simple keyword ranking, the keyword ranking to do on the front of the search engine, this is the first realm. The second level is optimization, we are improving the various aspects of the site, whether the code is streamlined, or service space to improve the speed of opening the site faster, or from the user needs and user experience, such as the angle of the improvement of the site, because you made the site to optimize, so that the site more consistent with the search engine algorithm, And make users more enjoyable and convenient to use your site, thereby promoting the site's keyword rankings, in the process of optimization is the focus, and ranking promotion is just optimized after we get results.

But I think the third level of SEO, that is, the realm of relatively high level, I like the idea of Seopassword site, SEO is not a simple keyword ranking. The real meaning of its existence is to let the sluggish enterprises, the new orders flying, so that the disabled seats to the handicapped in order to regain the confidence of life, so that countless people have the internet entrepreneurial dream to earn the life of the first bucket of gold. You see this realm it has used SEO as a tool, as a tool for us to achieve our goals. Do SEO is certainly not our purpose, the use of SEO to make money is our real goal. In fact, SEO is only to bring the flow, can bring the flow of a variety of ways, SEO is just a more accurate and effective one, and how to commercialize the flow of money, the ability to transform into a more important than SEO technology can be.

This question is also very good explanation, I write this article is also my present problem. SEO also has a twin brother bid, if you are doing SEO, suddenly the company boss let you do bidding. The problem of ranking suddenly does not exist, do bidding you can not tell the boss you see my keyword rankings do go up, can not use this with the boss to explain it. Then this time you should think of what is the inquiry, I always think that the bidding for the operator's assessment should be the inquiry. What lowers the average click Price, the promotion clicks, lets the flow more accurate, these are not the most should examine the bidder the standard. The real should check the bidders should be the amount of inquiry, in fact, it is also very difficult for us to bid, but only in this way we can really gain, and the boss to achieve a win.

To get enquiries, you have to force us to think at the marketing level, not at the technical level. Forced we have to understand products, understand customers, understand competitors, understand the industry. Because only our products meet the needs of users will buy us, only our products than competitors more attractive customers will choose us, not competitors, this will have to force you to understand the competitor. If you do not understand the product you will even choose keywords are not accurate, you go to send some promotional information, even write a bid description are not written to the hearts of customers. Understand the industry this is more difficult than to understand the product, this is not even general salesman can understand, generally only the owner of the business to understand the industry. We understand that the industry will know for example, which quarter good, advertising should be how to put, why this month's performance down, we can find the reason, thus come up with coping strategies, not lost in confusion.

In fact, to do the bidding than do SEO is difficult, SEO technology as long as you deep, ranking will certainly be able to do up, bidding natural solution to this problem. Put the problem to the next level, that is the real value, that is, the flow of liquidity. This is not controllable, who can not control how many inquiries a day, of course, if you have been in an industry for a long time, the hands of a lot of data, of course, can also be predicted more accurate, but in the end is beyond control. Of course, SEO also can not be controlled theoretically, but from the pressure to say that the pressure of the bidders are much more, I saw some do the medical industry bidding, the data every day that looks a little dizzy. I find it hard to imagine that a SEO data analysis can do so much. I see a lot of SEO more junior friends do that data is nothing more than included how many, outside the chain to increase how much, ranking up and down the situation, and then some of the cattle is the number of spiders visit.

But once the problem of keyword ranking is solved, you are doing the same thing as the bidder. That is to the flow of our current, each do SEO is to take a commission. Perhaps the boss in the prophase to your assessment is to do the keyword rankings, but can not always be so. When it comes to transformation, it's a bit of a hassle, because I'm doing something like this at this stage. Because the promotion department did not get through with the business department, which caused me to know that we do well, do the bidding is actually spent how much money, where the money spent, the effect is good. Because we can't get through to the business, although we can also see some of the inquiry data, but the data is very water, what we are doing is still only in the account level operation. has not yet risen to the marketing level, which is somewhat similar to the nature of a bid-hosting company, so this is what I have been doing in the company to promote in-depth communication with the business unit.

Once with the business we can know a lot of things, such as customers ask this question we do not appear on the site, how we better appear on the Web page can cause customers trust. Competitor's product is how, why you sell so expensive and so on a series of questions, the customer question these questions is we optimize the thing. At this time we can stand in the whole process of optimization, from the beginning of the presentation, the choice of keywords, to landing page, to product packaging, to the difference with the competitor, to the customer finally bought your product, to two purchase and so on a series of improvements, rather than just stand at the account level to see the problem, add a few keywords each day, Delete a few keywords, adjust the price of these simple things, you need to consider more things.

The reason for bidding and SEO contrast, is that we put aside the things we do now to look at this matter, is to tell everyone in the rankings after the solution should be thinking about what problems, and these solve these problems is to highlight the root of our SEO technology. So you only occupy at the level of SEO to see the problem is very narrow, more is accounted for in the marketing transformation of the link to see the problem, your vision will be more open, you will get more. One day you make your own products, it will be easier to start a business. Article content from the Zeng Xiangmin blog http://zengxiangmin.com/132.html, reproduced please indicate the source, thank you.