Seoer Career Planning: dedicated to young and ambitious youth

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SEO work on the road, not you are I down, but can control the Take-off and landing is not you and me. --to those who are struggling to work on the SEO road!

In this article you will read: ① a grassroots webmaster two years of work content and career changes; ② some simple suggestions to the general seoer; interview skills in ③seoer and other related positions

Think for a long time before the decision to write such an article, the first is to commemorate my graduation after a full two years of time, and engaged in SEO work for a full two years, not a newcomer, nor is it an old man. The second is to make a summary of the two-year time, today is the last day of the 3rd company. * I graduated from science, literary talent is not good, mainly to see the content!!!

A seoer+, not new. Grassroots webmaster + site Operators Two years of work content and career changes

February 2011 formally from the school out, at that time to the new life, to the future of the society are holding a beautiful vision! Can really step into the society, the idea before the work position, the spirit gradually was erased ~

The first job is through friends to enter the company, the company is the group Form I am the subordinate network company, as a science computer professional I, very easily received this so-called SEO work! At that time did not understand the SEO at all, then know that I do the work is actually outside the chain Commissioner ... But at that time and the team of partners do is still happy, in the company's six months, recognized two master: one is the beauty of the technical department, mainly responsible for the group's website and software and other related development and maintenance; the other is SEO, then envy him! Then I knew he wasn't really seoer. Six months, learning how to view the site background data, how to send outside the chain, how to manage the site backstage, know that there is a SEO forum called search outside a column called SEO 100,000 why ....

Six months after August 2011, I feel that I have learned to leave the second company in my social life, here did not think of a year. The second company is the national form of each province has branch offices, I was applying for Shenyang, Liaoning, the company's SEO director, through 3 rounds of interviews (local company manager interview, Telephone and Beijing headquarters website operators interview, and finally with the company Mister Video interview), the mood is very tense, Because before doing things are one-sided and are basic knowledge, although before the forum, read books to check the data but still psychological no bottom, after all, is just from outside the chain Commissioner identity out. But I didn't expect to succeed in applying for it!

The next day is like playing chicken blood like the excitement, non-stop to view the material, books and Bubble forum, QQ Group, etc. later contacted another well-known SEO forum "28 Push, also witnessed the 28 push to change the server's past. At the very beginning, my side basically does not go to 28 push Forum, later 28 pushed the forum to replace the Aliyun host can be a smooth visit, a simple server replacement although to the site itself has brought a decline in the ranks of the irresistible factors, but to the vast number of users to bring a better speed experience, such a change why not? If you change the server now, the consequences will not be so big!" Baidu Webmaster Tool "now has a special website to transform the server, IP, a [website revision] function."

In the beginning, no matter how the company's Web site optimization has not made any progress, which also put me into a deadlock. Cause I will have half time to study how to bring up the website in the time of work, and this most time I will be in the forum. Later, the site keyword ranking gradually rise, so that we are most excited about is a Baidu average index in about 4500 of the key words used only 4 months to do the Baidu home page. After a period of time Baidu algorithm adjustment, the site and catch up with the revised set of Web site structure (main station and more than 20 stations-the main domain name and more than 20 two-class domain name) in all the different degrees of the site down right, then I really fell to the bottom. During my tenure, I also set up a national branch of the network to optimize the communication group of staff through the cooperation of Beijing headquarter. This group does bring us a lot of harvest, in the site is down the right period of time we exchange experience in the group, see which station today data changes, which station restored and so on and then exchange the optimization method, this group makes us all have the quality promotion, also to the SEO, the website interior optimization has had the deeper understanding! I remember reading a book the author of "making Facebook" once worked as an anti-fraud construction manager at Facebook, and one time the Facebook site was paralyzed for nearly 2 hours because of the uploading process. The vice-president then patted him on the shoulder and said, "If you've never been paralyzed by Facebook, you're not really a Facebook employee!" Yes, everything needs to be experienced to feel the experience. SEO work is also so, if you do not really go from beginning to end to a site optimization, you do not put a site ranking from 1 to 100, then you are not a real SEOer. --"The book tells the truth;

The second company really let me into the SEO industry's army, so that I understand how to use SEO methods to make the site keyword rankings to search engine homepage, so I am familiar with how to promote marketing, let me learn the QQ group Marketing Way.

At this time, a lot of people in the group to explore the future of SEO industry, and then I studied about the Internet, the family in the promotion mechanism.

Roughly as follows:

1, outside the Chain Commissioner (Editor, promotion Commissioner and other Commissioners): In fact, now also known as the SEO commissioner, but they are only negative their position, and SEO is a system of the nature of the work.

2, SEO leader →seo Manager

3, bidding Commissioner →sem Manager

4. Project Manager

5, Network Marketing

6. Website operation

7. Website planning

To sum up, SEO is actually a just starting stage, so you still want to mix in SEO how long time? Look at you have done in the SEO industry for how long, have you ever thought of rising to other positions?

And so in August 2012, I worked a whole year in the second company and left, looking for my next goal: Website Operations/Network Marketing. People only constantly to improve to ask themselves to be able to get constant progress, standing still like a retrogression in general!

In the same month, 10th, I entered the third company (today is the last day of my official resignation, tomorrow you can not go to work to restore the free man, the company's main education, before the network in addition to do nothing but Baidu bidding did not have done, to be followed by me as a website operations manager to build a team of network marketing. The same day to check the content of the site (since no optimization, so there is nothing to look at, found that all bidding words are actually pointing to the home page, do not even have an education course introduction pages, and the site Home 3 large Figure 7 small map, 3 lines not more than 15 words of the article title, the other nothing. Do SEO must know:

1, the homepage of the search engine is very important, because the main keywords, search engine Inbound, users browse the most places is the home page, so unless the ultimate pay attention to the site home effects beautiful except that the home page to the user experience without affecting the situation as much as possible to increase the internal classification article plate.

2, for the industry, such as education: courses are critical, so the course pages are necessary and ensure that the page is neat and easy to browse, so that users can clearly see the details of the course he wants to report (including: time, frequency, price, course arrangement, class teacher, course content, course characteristics, etc.) Some of the target course's key words we will focus on each course page, so that users can enter the site at the first sight of what they want.

3, the Site keyword to establish ladder form, do not blindly focus on the first page title. The ladder form is like the pyramid shape, the topmost is the homepage in turn is the first level catalog page → level Two catalog page → three level catalog page → content page and so on. Each directory has its own main words, auxiliary

Keywords, long tail keywords, so as to achieve a full use of the site and reduce the site bounce rate to increase the user experience effect!

4. The content of the website is very important. A special course training school, the site is full of foreign university introduction, Foreign life knowledge and the curriculum itself is not related to the content of the article, even if Baidu is included, users through the search in that is also useless users, is a waste of time! Since it is a course training, we need to focus on the content of the curriculum: learning methods , Book introduction, Materials download, teaching video and so on!

From August just started, to today I leave, the website traffic real like Zac said, turned 20 times times, even more! network signed the largest single price in more than 60,000 yuan, the website Baidu rate 85.6%, the target, long tail, supporting keywords a total of more than 50 to Baidu home page. Six months, I created the company Weibo, micro-letter, blog operations and forums, Baidu Encyclopedia, Baidu know, Baidu Library, Baidu experience, such as platform marketing model, but the only regret is six months of time to set up the team only 3 people ~ This is why today I will leave the reason, want to learn more knowledge, To get more development and to get more exercise is only possible in a well-established team. So, six months later, I understand what I want to do is not hesitate to choose the temporary leave. In order to only be the best future development and promotion!

Some simple suggestions for the general Seoer

If you love the Internet, if you want to start a business after the age of 30 (Internet industry or not the internet industry), if you are a aspiring young people then SEO is not your last harbor is not your only choice! From the recent years, the major search engine algorithm adjustment, on the black chain, cheating optimization, search engine rankings are no longer simply rely on content, rely on the chain, depending on the click can get better rankings, SEO more and more difficult to do, but also sieve a lot of LJ site, LJ Webmaster ljseoer! only regular, the old station , rich content of the comprehensive large-scale site is the real king!! There is a point is that SEO is like the hands of people, Network marketing planning, website operation director is the real brain! Want to acquire more knowledge, want to learn more full management operation ability, want for the post, start a good foundation so as seoer you, come on! To the fastest speed to work hard, to learn, to promote!

Interview skills in Seoer and other related positions

If you read this article also like into the SEO industry, or eager to quit the current SEO work to upgrade, then I give you some small suggestions:

1, no matter what industry post to interview the day must be fully prepared.

2. When you interview Manager/supervisor above post, remember to dress appropriately (male: Dark suit + shirt + leather shoes; female: Professional attire)

3, for the Internet industry, you apply for SEO, website operation, Network marketing and other aspects of the post, if you think of professional knowledge is more research and understanding, then you can go before the company's Web site or network business for a simple analysis.

Once, when I was recruiting for my team, I encountered a "vicious corner". At the beginning of the interview, I recommended a large-scale analysis of our website. His analysis of the project includes: site title, site structure, site content, site keyword settings, which also made a lot of jokes. Think back to his first words: if I come to our company, first site must be revised! is the website revision is you a person to say calculate? Is everyone in the company A fool now? Site code in the first picture there are a lot of dead pictures are fixed no sense, so did not add alt tags, But other meaningful pictures have added a perfect alt tag, the site with WordPress changed, the browser has a lot of incompatible, the mouse on the picture will appear does not show the ALT tag content, he said that the site pictures did not add alt tag ... I asked: What did you see in the source code? What do you think the most important function of the ALT tag is? He did not make an explanation.

When asked about Baidu search engine algorithm indexing mechanism how much understanding, he said that a person has a person's optimization methods, these methods do not have to consider search engine factors! At that time I Khan ~ ~ Fine a cross-examine, he then turn to ask, you will black hat? Do you know black hats? Then they say a bunch of software used for mass spam information (all English names, but how he said it is actually all the beginning of the s), I asked, these software are what out, what role. His answer is more shocking ~ foreign, one of them is Russian ... Say also quite proud ~ They to Google's optimization is not a role I dare not say, but for Baidu is obviously not tenable. With a foreign developed software to brush Baidu rankings, do you think it is feasible? The software itself in the development of the time to consider the Baidu's algorithm mechanism it? His answer is: nothing, change the inside URL is good!!! I don't know what this big Brother called Black Hat is the use of a foreign development of mass software to optimize Baidu rankings. Is that what you know about black hats?

Say so much, just want to tell you, don't be too self-confident, also don't be too paranoid, too arrogant ~ The interviewer is not a fool, you cheat will pass! Interview must be open-minded but have good ideas, showing a clear mind, thoughtful thinking. The effect of a positive language not surprising death!!!

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