Several detail problems needing attention in mining key words

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I just contact a network company, want to see which company's website, because know its company name, in search engine enter company name, but can't find their website. This is the reason that is affected by top keywords. We would suggest that some large enterprises use the company name as the top target, but for small and medium sized enterprises, it is necessary to ponder on the keyword selection.

The right keyword not only can get a higher ranking, but also can get a higher click rate, help attract more target audience, thus transforming into economic benefits. SEO various forms, a rule can not apply to all sites, but the following details of the problem, we have to pick the keyword to pay attention to.

1. Geographical location

Keywords can generally choose regions + products, if only a single product, in search engines, competition is often very large, so in the choice of keyword to join the geographical location. If the company has business in Guangxi, operators certainly do not want to put the SEO effort into a large number of searchers in Guangdong. Keyword "website construction" Baidu Search related results reached 78,700,000, in the front plus the region "Guangxi", the relevant search results are 2,080,000, so there is a certain degree of competition, for a medium-sized, veteran website construction company Old said, is can use "Guangxi website construction" This keyword, But for the start-up of small companies, you need to further reduce the geographical scope of their own business extension area is generally only in the city, then the keyword set to the city name + product name. Of course, some enterprises have a certain particularity, business extension of a wide range, it is necessary to consider additional.

2. Seasonal change

Some companies ' products and services may change with the seasons, whether there are special products in the festival? For example, some food companies will launch mooncakes on the Mid-Autumn Festival, on the eve of the Mid-Autumn Festival will have to optimize some of the keywords related to mooncakes. Season, according to seasonal characteristics and product characteristics to adjust the key words, clothing companies should be introduced in summer short sleeves, bathing suits, winter sweater, sweaters and so on.

3, meet the Needs

The list of keywords should reflect not only the services provided by the company, but also the problems that the product or service can solve. For example, SEO consulting, shoe towel wholesale, corrugated pipe free shipments. If the site is selling home alarm system, can be listed to meet the needs of customers, such as "Home Protection", "anti-theft" and other keywords.

4. Spelling mistakes

Most of the time, due to the habit of speaking and lifestyle, we have some spelling mistakes in some words. Now everyone is accustomed to using the computer, some words and words are often confused, in the choice of keywords we also have to consider this aspect, actively respond to spelling mistakes. Liuzhou Luo powder is very famous, but even Liuzhou people will be "Luo powder" written "screw powder", so, in the mining key words, we have to take the "screw powder" into account.

5. Dialect slang

As with spelling mistakes, dialect slang is one of the problems we should consider. In some dialects, some words will have another way of speaking, which, according to local pronunciation, will have some substitute for words. Northern Enterprises to do keywords, can speak retroflex sound according to local speaking habits added, Guangdong, Minnan also have some local words, can be appropriate to do some local speaking habits, input habits of local keywords. For example, the Forum of Guangxi region, there is "XX (region name or forum name) know" This column, if do optimization, not only to do "know" the key word, but also to do "knowing" this keyword.

6. User Experience

As with other website optimization, keyword selection should also pay attention to the user experience. A good user experience this piece, the best direct way is to think. Imagine yourself as the person who sits in front of the search engine and what you type in the search box. Taking full account of the user experience, you can dig out more effective keywords.

Now that you know what to pay attention to, you can follow some of the methods of mining keywords to start making a list of keywords. Digging out the right keywords, you can make the site and enterprises more healthy development.

This article by the metal bellows http://www.weierjia.cn/Lin Xiao Edit, reprint please specify.