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When we do online marketing, always need to find some and target consumers to communicate the "bridge", because only through these "bridges" can let us and these target consumers of effective communication between, after all, many things are built on the basis of communication, to understand and trust, So we do network marketing, communication is very important.
Then do not know that everyone in the specific network marketing work, have you found that when we do everything possible through various means of products or services to promote the information, there are many customers because of our promotion and understand that these products and services to meet their needs, and then buy products, many customers have become a sleeping customer , and then went no back, so, quietly come, quietly walk, do not take away a cloud.
In fact, our network marketing staff, is very necessary to awaken this group of sleeping customers, after all, only after their needs are awakened, we can continue to promote our products and services, but what specific effective means to let these are "hibernating" in the customer wake up? We can take a specific look at the means:
Telemarketing
Believe that almost all people should have received a mobile phone message ads, even advertising, and so on, for those who do not need this, perhaps these ads are annoying, especially during the work, when you suddenly received these "harassment" phone, if the mood is good, but also look at two, or with the sales staff chat, Especially when you hear a good voice, even more so ... But if the mood is not good, or just met by the boss after the training suddenly received such a phone, a little temper is directly hanging machine, bad temper on the open scold ... Guess that's what a lot of people are supposed to do? Although telemarketing is not as good as it should be, it is the most direct and effective way to have a "close" contact with the target consumer, so we can consider how to information to the sleeping client, and there is no aversion to them.
Case: For example, once through the author's website Amoy k network KTV Booking consumers, many people become loyal to the old customers, often call KTV booking telephone KTV, but also a lot of people become sleeping customers, this time, we can through some related telephone marketing means, To awaken these people who are interested in duet K? In fact, since these consumers have tried to use Amoy K network KTV booking, so as long as send some of their interest in KTV information, then the probability of successful awakening them is greatly increased.
Therefore, from the phone marketing, has derived a short message marketing, as well as micro-credit marketing, as for the SMS marketing believe that many people will be very clear, but micro-credit marketing is what? In fact, "Circle of Friends" marketing and "public number", do some very good ad copy, or as a magazine-like exquisite pictures, and then put in "Circle of Friends" or "public number", so that those who know how to appreciate these ads to help you forward the content, for such a microblogging as a means of marketing, if the micro-letter has enough dormant customers, then it is possible to awaken them? In fact, we do network marketing staff, it is necessary to carry out a variety of efforts, Multi-channel mining effective means.
e-Mail Marketing
Many sites will allow their members to leave e-mail, the advantage is that you can send some more direct e-mail ads to these members. Although email marketing is a bit older, perhaps many people are not even willing to see the e-mail, but since the e-mail is a means of free marketing, it is not like SMS marketing that need to spend text messages, so the marketing method so far still have a lot of people use, And the effect is not necessarily very general, can even say that I have a surprise, such as the author has seen some of the production as a magazine-like exquisite mail, giving people a kind of want to read the feeling, so that the use of the media, the key is the content and form is attractive. Therefore, the use of e-mail to wake sleeping customers, there will be some effect.
Weibo marketing
Try to make their own consumer groups plus Enterprise Micro-blog accounts, the advantage is that you can at any time to these consumer groups for information dissemination, such as saying, like to sing K consumers they will have a common feature, is like eating and drinking. So for such people, if your microblog content is about eating and drinking, or how to sing K, how to party, how to enjoy life, love the content of life, then whether to attract consumers and enterprise micro-blog?
So, in this age of media development, how to use the micro Bo or various social space on hand to attract customers, it is easier to wake up sleeping customers, after all, when those who have the opportunity to become sleepy customers often can see the content of your corporate microblog, they will naturally have a kind of attracted thinking, The ultimate goal of advertising is to let the content of advertising into the minds of consumers, so if an enterprise micro-blog, such as Amoy K net these words can be long in those who like to sing K friend's eyes, then whether the probability of awakening them will be greater, Let them call the Amoy K network to book 020-61133633 of the opportunity is also greater?
By using the above three common marketing techniques to awaken those who are sleeping, we can accumulate experience and understand why these sleeping clients become so sleepy, after all, for a group of consumers who love to sing K, if they become sleepy, That is to say that there are some reasons for them to become so, as long as we can find out where these problems, then we can enhance the enterprise's adaptability and service level, naturally and competitors have a chance to pull away.
After all, in this era of relying on the enterprise to improve its own development to grow, we should strive to improve their own shortcomings, so that we grow more, rather than using some dirty means to frame competitors, to know that vicious competition will only bring greater hatred, but not the whole market expansion.
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