Several important points to be noticed in the construction of marketing website

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Actually why say is the marketing website construction, is because I found many friends do not attach importance to the website construction. First back to the beginning of the site construction, enterprises to establish a website is to be able to better expand business, broaden the scope of business, the use of network and entity combination of ways to promote the development of enterprises in multi-directional. The quality of the site determines the network development of the basic construction of good or bad, many enterprises have their own web site, if the search business owners pushed keywords in the search engine before three pages have no results, online orders can be almost zero, then I have to the site to be done in vain.

Do not trust the network of Enterprises, the network will not send wealth to the hands of enterprises. Summary of marketing-oriented web site construction needs to pay attention to several major points:

1th determine the target direction of the website

Enterprise Construction website to advertise what or what to sell in the network, I want to search which keyword can find enterprise. Identify the keywords of the website, focus on the promotion. Try to understand competitors in the same industry, compare the differences between the two, and learn from each other.

2nd website keyword, description

Speaking of which a lot of people would think, this is not yet written? In fact, I emphasize it because there are a lot of corporate sites only the homepage of the site alone have a website name there. There is not only the homepage of the site to place keywords and descriptions, each page is best for the page's keywords and descriptions, at least each column has a separate keyword and description! The content pages and columns are often the main source of traffic, Content Page Column page optimization, The combination of long tail keyword optimization can bring a lot of traffic to the site.

3rd determine the Web site framework

Website Construction Taboo to use the way to achieve, if you find the site is not very good, remember I said in this. The F-type architecture is very popular. The connection to the station should be clear and the catalogue added in order. Taboos are haphazard. Do the site map. In the Web site construction needs to try not to use flash, large, so slow loading speed, more important is that spiders can not read in, can not get the contents. The best that can be replaced replaces it.

4th Total station pseudo static, SEO settings

Set the front page to see all the pseudo static way. This random search of a mobile phone model before several are static or pseudo static pages. The way is simple, one is the support of the virtual host, the other is the rule of writing the URL. This will be able to win the likes of spiders, how simple, try it!

Compare common SEO settings such as 301 permanent redirects, 404 page settings. and a map of the site. 301 redirect is to change the direction of the network to another location (usually the home page) to put weights to a location, such as the lesbian network used in the 301 redirect that is, in the browse input ***.com, redirect to Www.***.com. First of all explain this is not a page jump, its HTTP state value is 301. All of the use of this method should be 301 is currently the safest and most friendly to optimize the way.

404 page that is, when the user requested the page did not find the error page to display, do not underestimate this error page, its traffic can be very large. You can try pulling the network 404 pages, random input a wrong page such as; www.***.com/1234.html try! It's easy to do, don't laugh at me.

5th Host Domain Name

This point does not emphasize that the speed of the host is of course the faster the better, do not get the site often open, just in the spider to include, that can have lost. Domain name as far as possible registration and site-related.

The 6th is to do a live website

This is all work around a little, not after the site is completed once and for all, everything needs to work hard. New site in order to be able to pass the sand box as soon as possible, to do the daily update information, as far as possible original information, slowly progressive, and the same industry Exchange connection! This article by the www.lalaseo.com webmaster feeds!