Several marketing methods enable you to save at least 1/3 of the advertising costs of drainage skills

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Over time, the speed of the development of the Internet we will not say, in this flying general feeling of the change has changed. From the beginning to the present to say that the drainage means that countless, but the former axes should retire not also have to retire not? Take the old axes now to play the money, there is no doubt.

What is the technique of drainage that never retires? Let's study the algorithm:

Good things, the existence of each user community research methods are the same, skills belong to the common, now began to think, today, 3721.html ">2014 year August 11, your customer group where?"

Most customers in four types of places: commonly used network tools, needs of the network platform, often go to the gathering place, the other people's database and, each category is a measurable channel, no data or information can be measured drainage channels are to spoil the promotion fee!

Micro-letter, QQ, search engine around the people are used, are Gui user groups, a large number of users, the group is worthy of marketing department.

Therefore, micro-credit marketing, QQ marketing, search engine marketing for marketing people can grasp the drainage means!

Micro-Credit Marketing skills: value, interaction, activity

Play micro-Credit marketing Most people are cold sex marketing for the purpose of doing, disorderly throw money, but this thing is mainly emotional things, from the current development situation to see the future of marketing is the inevitable trend of trust, emotion, personality, this is the direction.

The customer will spontaneously forward the information that is playful, valuable, meaningful, and sympathetic, to achieve one of the most important features of micro-trust. Viral diffusion will provide customers with the above information, plus promote the sharing of power.

Why do customers pay attention to you? You don't have to make something interesting, contribute value, who like to stay in the advertising jar all day to nurture your ads.

Interaction can promote the maturity of everyone, trust, witness the existence of the owner of the public number, most public numbers are not interactive functions and activities, how can not interact to reflect your existence, you continue to send information, fans continue to look at things, it seems that the two world's people do not intersect, no soul of social tools, what, continuous interaction to lively up , the public number can be emotional, naturally promote trust.

Activities can increase the user's sense of participation, millet will participate as the soul of the company, you do not come, activities can make fans have a collective sense, when fans will be part of their company, is a bucket. Millet now does not have a marketing expenses, rely on the word-of-mouth spread of hardcore fans, you will be your "fans" into millet like the "wire", the same, a group of "wire" will give you no complaints rushing, pay. That is, activity, the sense of participation is the means you can not ignore.

So you see playing micro-credit marketing play the necessary to make money is to meet customer demand, sticky customers. To customer value, promote the introduction of customers, with the interaction to enhance feelings and trust, so that the activities of each other to warm up, so that the fan economy into a bucket, the final snowball, more fans, this is called micro-credit Marketing!

QQ Marketing Skills: exposure, presence, impact

How does the average person do it? The average person to play QQ marketing is advertising, advertising ad, add group ads, space ads, software to send private chat or advertising, is the individual will first kick out to say.

In fact, playing good QQ marketing and micro-letter is almost, after all, is the division brother, there are similar to the wonderful, but can be used to describe the other three words, is said above: exposure, the sense of existence, impact.

With a passage to sum up: In space or group constantly appear in your figure this is called exposure, and constantly contribute to the user useful information, this is called the value of existence, see a long time, think you this person good, cattle, will have influence. Have the influence will be someone to help you advertise, have the value others will share, the same snowball effect greatly reduce your advertising costs!

Search Engine Marketing: Mobile traffic, keywords, website borrowing power

Search engine is the majority of netizens access to information the most important means, now mobile internet era, mobile search engine data are already more than the PC end, in addition to some large enterprises, but is no one to do, this is the opportunity. The chance of a multiplier!

Online Search Network Marketing and SEO, in fact, concerned about the SEO people than the network marketing people a lot more, with Baidu Index to see nearly 6 times times the gap, but who had wanted to SEO is just a kind of network marketing. Even so, most of the SEO as a ranking, the rhythm of death. True SEO essence is the flow, that is, keywords, good keywords blasting, layout can bring a lot of natural flow, ranking is a waste of life.

As mentioned above, the essence of the search engine is traffic, so not just SEO, bidding, classification information, encyclopedia, know, such as as long as the information can be realized where all can start, can not stick to the rules, the effect on OK. Senior people know that it is not a joke to play a good search engine so that hundreds of millions of ads a year.

Common flow to finish, we have to study the bias flow, general merchandise information most people like to look for information on the platform: Mall class platform, information class platform! such as Taobao, Cat, Beijing and east, such as the flow can not be underestimated, public shopping platform is not negligible drainage points.

Platform Marketing Skills: Check the index, play the rules

Do a good job of marketing, the data is true, many people like to sell things on Taobao, Taobao index as an example, there is no demand, Taobao index search on the know, there is demand, shop goods on the line. Mall index So, site index to see the site information on OK.

About playing the rules, however, a lot of buddies and I just started playing Taobao like, that the credibility of all the first advertising is the right path. Wrong, standing in the user's point of view, playing the rules is the trick, many rankings are integrated factors caused, not a single factor. What kind of merchandise is a good commodity, the present to customers, and search engines, are the same rules, to know the rules, ranking is so simple, low-cost display is easy. As long as the rules are played through, the cost of advertising and the proportion of income is easy to see.

Have the life commonly used, has the general purchase thing needs, Next is the absolute target user enthusiasts gathers the place: the portal website, the forum, the Big V these places can be gathered many elites, compared to before all is the preference more obvious, these places play is the advertisement! hard and soft advertising.

Hard advertising skills: attracting attention, promoting action

What is attracting attention? Many people advertise and do the same website, do a beautiful as long as not absolutely beautiful, good-looking useless, zombie ads, others do not notice. To be conspicuous, to attract the attention of others, this is the first step: such as color layout, red bottom, yellow word! This layout is not easy to look at, but attractive! You can see it at a glance.

Let others see is to promote others to click, do not spend money to buy an ad no flow, this is called the promotion of action, how to do it? Stand in the user's angle design benefits, attract others to promote click.

With these two points, the minimum advertising is not in vain!

Soft Advertising skills: topics, objectivity, trust, promotion action

Write soft, and hard ads, like, attract eyeballs, but this attracts eyeballs on the topic, which has four strokes: Rub fame, ranking, write experience, some questions! Before many have written a lot of said.

A lot of people write soft Wen is Wang Po sell melon Puff, see the hate, write the topic attention is objectivity! Objective to write the voice of the customer, the potential to bring the benefits of products or brands, not in simple publicity, so that more can increase trust!

The last step, to promote action, general curiosity plus benefits let people stop, there is a bit more powerful, the desire to get rid of pain than the desire to gain the benefits of three times times higher!

Special attention: The best way to do soft advertising is Big V, it is now from the media and columnist, many people have a lot of fans, a great influence is not the fans will be realized, a millions of or tens of millions of people advertised advertising only thousands of dollars, very practical, but no one to use.

Simply put, the benefits of influence can completely solve the trust, promote the sale of viral marketing all the problems! value!

Finally, cooperation! Cooperation with others is always the fastest multiplier, regardless of the previous marketing can be mutually beneficial action. Integration of resources, such as: buy wardrobe customers are likely to buy any set of furniture! People who buy shoes are likely to buy clothes! Sharing can have greater benefits! Selfish has a feather!

Sneak into someone's database skills: First, give others the benefit

No good. Others will not help you, the empty cheque is more not credible! The benefit quantification, the practicality is consults the cooperation the attitude.

Network Marketing Drainage headache, can not find a good channel and will not use channels Mody? The channel has, the skill has given, as long as does not become! If you can save it, you will see the action! Network Marketing Very practical word: The road has, the Executive force is very important; the more you do, the more you earn;

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