Several misunderstandings in the network marketing of the fine number enterprises

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In the past some time I wrote a "2010, I see Tongji Network", which said: the Internet to change enterprises, not only in the Internet, more in the master and use the Internet people. Then we as the master and use of the Internet, we will be in the use of the Internet to do marketing work in the process of going into some misunderstandings? The answer is YES!

Network Marketing era has come, the Internet is not only a kind of media, it slowly became the first productivity of enterprises. If even we master and use the Internet people have gone into the misunderstanding, how can the Internet for the enterprise to create the most effective value? In the process of network marketing, we should pay attention to the following misunderstandings:

The design is too loud to pay attention to the application experience

Few people ask visual designers to just make things beautiful, but it's a long-standing idea that visual design is the butterfly knot on a gift box. Visual design is regarded as the last process before the website is put on line, just like a beautiful decorative box to make the product more attractive.

However, our visual design is more than just a tool for delivering the appearance of color, and it can do more than a graceful bridge between site owners and site users. Through the combination of elements in the Web page, our designers can convey the core message to our users and let them know: "What is this? How do I use it? Why pay attention to it?" When we let users know these points well, are we worried that the Internet will not create value for the enterprise?

Get on the horse without making an online marketing plan

The Ancients have a cloud: "All things in advance, not the waste", is the importance of the plan interpretation. In the Network Marketing project management process, completes the marketing plan is we as the Internet application person's primary duty, the marketing plan work is the other work effective implementation prerequisite and the foundation. For the marketing team, the marketing plan needs to be able to set clear goals, analyze possible errors, rationally allocate resources in the team, make the network marketing the various links in an orderly manner, thus realizing the steady and healthy development of the enterprise Network marketing work.

Traditional media and network marketing do not conform

When I was working in a company, the entire marketing team, including myself, went through this myth. At that time, the company in the same industry only rely on the Internet a marketing channel to achieve the status of thumbing, so I and my Network marketing team disdain for other traditional media publicity, and ultimately led to a lot of offline activities are not very well launched.

Traditional media and network media are integral parts of enterprise's overall marketing, and they all share the mission of healthy development of enterprises. They are inseparable marketing of the right arm, play a role in promoting each other, traditional media can be activated for network media dormant state of the development market, network media can transform the traditional media to better target customers.

Internet Marketing Products blindly buying

Many enterprises have to compare and follow the mentality of the follow, many network marketing service providers are the use of enterprises such psychology, many times to organize a number of industry customers meeting, network marketing products, such as the form of the Conference, full use of "many customer witness" and "referral" sales skills, so that enterprises lost their own rational judgment, Follow others or compete against the marketing products introduced by the blind purchasing service provider. But the purchase of products is often not the most suitable instead of excessive use to make the marketing effect is getting worse.

Search bidding application is too passive

On the current network marketing market, Baidu bid promotion is the current network marketing mainstream products. More and more enterprises choose Baidu Bidding for internet marketing work, therefore, Baidu bid the price of the click is also more and more high, so many enterprises on the consumption amount of a limit again, and most enterprises do not know after the purchase of auction products later maintenance, the choice of keywords is also limited to the industry's core words, Finally lead to Baidu bid promotion effect is getting worse.

Baidu bid to promote the marketing effect is determined by a number of factors, such as the choice of keywords, advertising creative writing, landing page selection, account structure optimization, in addition to these basic maintenance, but also need to combine account history data performance Baidu bidding in many aspects of the cyclical adjustment, Only in this way Baidu bid promotion effect can step by step upward.

Network marketing data only not analyzed

The vast majority of network marketing enterprises have to do data statistics this piece of work, but enterprises are often statistics on the data without further analysis. It is a big mistake to measure the effect of network marketing and improve the effect of network marketing.

After analyzing the collected data, we are able to work out a relatively near perfect plan, that is, there is analysis to plan, we can find out the network marketing process in all aspects of the deficiencies, and to make and implement the improvement plan, we can maximize the cost of the network marketing every drop of oil. For data analysis, we not only to the daily data analysis and comparison, we have to make the network marketing process in various aspects of the data analysis report, such as: Each period of network advertising consumption and network consultation volume, each promotion area of network advertising consumption and network consulting volume and so on. Only by the statistics and analysis of the further improvement, we can further improve the network marketing effect.

Website information collection once and for all

When I was an ordinary personal webmaster, "Network information collection" has been a more popular "network marketing means". Many web sites through the CMS backend provided by the function or other acquisition software, from other sites to crawl a lot of information needed to enrich their website content. Although this can quickly set up the enterprise's network marketing information station, but the fact that this method does not improve the network marketing results, but will make the work become useless.

Gather over the information is mixed, highly copied information content so that the search engine on the site does not favor, so that the weight of the site to drop again; The collection of information content did not show the characteristics of the enterprise, no guidance to guide the consumption of good structure, even if there is a large number of online advertising spending Nor can these flows be translated into the real benefits of the business. So the website operation still needs to be down-to-earth, attentively cultivate the user and improve the user's experience of the content, thus gradually embody the value of the Internet to the enterprise.

blindly credulous search engine optimization myth

In a long time ago many so-called network marketing planning experts predecessors told me: "Xiaozhuang, you have to strengthen the study of SEO, otherwise how can you through the Internet to create value for the enterprise?" Perhaps I was young and not convinced, I thought to myself "s what e what O Ah, in the capital operation, these are purely to pull eggs." ”

In today's Internet environment, the SEO technology, once seen as a myth, has been fading, with the big head of Internet companies and more people working on the Internet starting to study the user experience. On August 18, 2009, Baidu chairman and chief executive officer Robin Li, at the 200,900-degree technical Innovation Conference presented a "box computing" the new technology concept, the fact that the search engine is also increasingly concerned about the user experience, but also committed to the promotion of search engine technology. As far as possible with the interests of the enterprise and user experience to enhance the network marketing effect has been a major trend, I believe that in the near future, only attention and efforts to enhance the user experience of the site can get good keyword search rankings.

Enterprise healthy growth inseparable from the Internet, the Internet can change enterprises, but this is not only the application of the Internet, more lies in the mastery and use of the Internet people can well understand the Internet and their own enterprises, and finally to use the appropriate means of network marketing work.

Zhangwu, qq:82718038

2010-4-10