Several steps of blog marketing in the 2014

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First of all, to be clear, this blog marketing is not what you usually hear in some marketing courses, everywhere in Sina, 163, CICC such a blog, I believe this blog to do the so-called blog marketing how much effect?

Blog marketing Here is about posting on the name blog, so you need to recognize that the other tourist blog is more than just a link-building strategy (already being harassed and abused by spam). This is a great way to build your reputation and your community of customers.

But you have to be strategic and put some energy into it (blog marketing).

When you write in the name of success, in fact, is to provide you with the opportunity to blog marketing, the moment you use other people's listeners, other people's brands and others set up a forum to do their own business.

This means that if you do well, guest blogs should be your best job and you can take it (blog marketing) as a speech event. You will take the time to carefully produce your information and make the most of your audience's impact.

When you put all your energy into blogging marketing, you don't want your posts to be placed by the blog director. You want to strategically put your energy into blogging, is a match for your values, ideas, and company blogs. Because in the end, the guest name blog as a strategy to attract customers to upgrade your business.

Find guest blogs that match the user base

Therefore, we say you want to use guest blog as a strategy for your business development and community building efforts. How did you find these opportunities?

Blog Marketing These five simple steps:

[1] Set goals and key performance indicators (KPIs)

The goal of success, but especially in guest writing blog, start to identify goals. What do you want to do, what do you want to accomplish? What do you want from it? It's also important: How will you measure success?

For example, I'm looking for a chance to blog. Three things to hope to accomplish:

Become a part of the new community, and SEO people inside and outside to establish good relations.

Attract the business of matching the culture and values of Soseo blogs.

Find new sources of information (blogs) where I can learn, bring teams, and better serve our customers.

I will measure the standards of success, as well as the standards of qualified customers and new additions to blog reading quality.

[2] Define your audience by developing roles

To make sure your guest blog is right for your audience, you need to identify your target audiences. One way is to develop personas. This will help you define how many people you want to attract to your community and your company through your guest blog.

For example, if I want to attract people who are curious about social media marketing and how to help them build their business, one of my roles might be like this:

Name: Soseo from Media blog

Title: So Interactive

Company: A small so interactive media

Desire: Rapid growth, increased income generation

Goal: Increase ROI through social and community building

Having your target customer will help you filter your guest blog later.

[3] Find some goals in your area of expertise

Now that you've found what you want, you'll want to actually find the person you want to come into contact with. You can find influential people and make sure they have unwanted blogs too.

For example, I would go to Followerwonk and do some searching. I'm going to start publishing "social Media marketing and blog marketing" topics, and then sort out the market results.

After the Followerwonk result was just the first page filter, I realized that the CICC blog could only be the goal of a personal blog. He's not. I'm looking for a place to attract "social media marketing and blog marketing" (Here's just a random blog for example, the effect of a specific CICC blog has not yet been tried). So let's work as far as possible on the platform where we can achieve our goals.

Followerwonk provides powerful analysis and contrast functions, and establishes relationships with influential people in the field to promote products.

[4] Qualified source

Once you've found some possible goals in your field, you'll want to do a little errand to make sure they're the best fit. You might want to do this, and you can organize and filter the results after tracking this thing in a spreadsheet.

Maybe a bunch of data you want to slowly analyze the survey, but if you want to quickly, complete this operation try some of these tools:

① you will want to make sure that you have all the hard work done and the quality of the content you provide, and whether you have been forwarded on your guest's strong public-credit blog.

You can http://www.opensiteexplorer.org/the URL of the blog whose domain authority and link profile you want to check. You will definitely get a lot of external beams, even if it is nofollow, you want to make sure that you are associated with the quality site. Although you have a lot of unknown platform blogs This is also a da; some are just new platforms because they haven't built their power yet.

Quickly at a glance, the outer chain increases the file looks quite inflated.

② Check Share participation

You also want to know your blog marketing topic on the social side. What kind of feedback does the blog get? What does society think of it? What is its scope?

Take a look at the article and you can see that there is quite a lot of participation. Not only did they get shared, they even caused comments:

Another way to participate in microblogging via posting URL.

[5] Check yes or No.

Once you've worked through each of the steps above, you may be ready to talk about a guest blog opportunity decision in front of you. But before you give "YES" or "NO" I strongly recommend asking myself the last question:

Identify this guest blog with a culture and a value opportunity for your business while you can make a cameo in this long term?

Ultimately, if your visitors are successful in blogging, you will attract customers from this blog to your site and blog. So, the most important thing is for you to make sure those who are part of this community are on your brand route.

Look at the entries on the blog again. 是质量好的内容吗?在此博客上的阅读者信誉良好吗?你会和他们在一起吗?如果你是在这个博客上的客人，它会说好的您的品牌吗?你想他们的读者作为您的客户?你会花时间与他们社会化互动?

Just think you're going to spend a lot of time thinking about it before your guest blog (blog marketing). Make sure it is a match for your business.

Time to use its

Guest blogs are really powerful ways to connect with people, build partnerships, and find good sales routes for your business. If you spend time strategically seeking and finding the right opportunities, it will take time.

Article source Soseo from Media blog: http://www.soseo.cc/yingxiaotuiguang/173.html