Shanghai Weibo tell you: Shop how open-flow is not easy, marketing to have positioning

Flow is not easy

Whether it is to open a store of small shopkeepers, or have their own independent platform of the big network operators, this year has a similar feeling and confusion! and accompanied by this confusion is non-stop to find solutions, so various means came into being, nothing more than the integration of various resources and http://www.aliyun.com/zixun/aggregation/9371.html "> Marketing Tools, CPS Alliance cooperation, SEM marketing, and a variety of eye-catching exaggerated information. Just like three months ago, when we took Weibo and SNS as the perfect bible for the path to salvation, we finally got nothing but exhaustion and more confusion.

How to open an online shop, E-commerce How to do to do it? In fact, the core of E-commerce is business, business is to trade. Any market action against the business cannot guarantee the long-term conduct of the transaction.

Now many peers recognize this, but they have embarked on another crossroads. Put all the expectations in the "Operation", the operation as a universal key, as if they have been holding the dealer's trading password. So in the midst of a hopeful sound, a new round of chasing the senior operations manager and the means of operation began again.

Most of the common sense will feel "this and the traditional enterprise through the road of the economy how much similar ah." ”

Marketing needs to be positioned

It is necessary to point out a problem that almost everyone has committed. Whether online or offline, everyone seems to love to promote their products, services, but forget the reality of such a problem: products, services should only give you self-confidence, and should not be narcissistic. Your focus should be your consumers, any products, services, management can only give you self-confidence, believe that they can best solve consumer problems, after all, you deserve the money in their pockets. In fact, consumer care is very simple: you can solve for me what problems. Consumers cannot choose you because of what you have, but because you can solve problems for him.

To save us from the plight of narcissism is the only way to save. Positioning can be used in all aspects of life, products, institutions or individuals, for the electrical business industry companies, to propose the most effective solution. Here is not the positioning of the product to do, this can not be positioned, otherwise fall into the narcissism. Positioning is what will be done to customers, is the umbrella of all activities. Our business needs, including online or offline, only do two things, one is how to spread the product to the consumer, and the other is how to spread the product to the consumer brain. The former is guided by the latter, is the management of the channel, and the latter is positioning, is how to spread the product to the consumer brain.
 
For more details, please see V5shop online shop System official website: www.v5shop.com.cn