Share Enterprise Micro-blog marketing Experience

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First, let's take a look at the microblogging marketing model:

Branding-----Because Weibo is an excellent platform to advertise on Weibo and to gain enough followers to enhance the brand's value. such as advertising van brand.

Implanted ads-----Advertise on Weibo, especially on popular celebrity microblogs, and the ad effect is no less than advertising on other platforms. For example, we have seen the implantation of Taobao ads.

Activity Marketing-----such as a fine gift on micro-blog, or a prize-winning competition and so on activities, to the meager speed of transmission, quickly reached the purpose of publicity. For example, add fans + forwarding + comments, that is, the opportunity to receive prizes.

Strong interactive------can communicate with "fans" and insiders instantly and get feedback in time.

A: Next let's talk about how Weibo marketing can bring enterprise benefits?

Especially for E-commerce this piece of business

1, to obtain the latest industry information.

2, expand brand awareness, so that more users understand what you are doing.

3, can hear the idea from the consumer's heart

4, can effectively increase the order.

5, to increase corporate brand reputation, credibility, affinity.

6, micro-BO marketing interaction is conducive to the establishment of enterprise network groups, unknowingly won the partners.

Second: Since micro-blogging can also become a corporate "cash cow"

The enterprise is better to operate micro-blog, so as to improve the promotion

1. The number of fans 0 to 1000, it takes 2 weeks to be able to fix the first positioning, for example, you are doing beauty skin care. Audiences are women. Then the relevant account information to improve, understand some of the basic functions of Weibo, then the mutual listening stage.

2. The number of fans is 1000 to 2000, and you can spend a lot of time focusing on the quality of your fans. At this time, I suggest that you combine powder and content, and to start to make some changes to micro-blog! You can go to other people's good content, and by the way know those who are higher than your fans, and occasionally letters them, Ask them to help turn down the good stuff you sent.

3. The number of fans 2000 to 5000, this phase of the fans have 2000, not very low, but these are not high-quality fans, this time you have to carefully analyze your fans, with tools to the few fans, Often do not send Weibo fans deleted. Pay attention to the appropriate quality of the content, such as hair some related skin care this piece of content is mainly for women. Like the author general in some professional skincare website to find some content.

4 fans number 5000 to 10000++ into this period, to be responsible for our more than 5,000 fans, the release of content should be based on the needs of the fans, focus on the core focus on enterprise products, such as skin care professional knowledge, can solve the problem for fans content. The continued update of the official microblog has also ensured that the number of at least 10 per day allows fans to endorse official microblogs. Generally like this 5000++ level is to participate in the advance of the line to increase to 100,000 powder above. According to the author, those from 5000 to 100,000 of fans are on the basis of mutual push now realized.

Third: When the enterprise official fans through the above practice has entered more than 5000 powder and how to maximize marketing it?

Recent attention to e-commerce this piece of the official microblogging, just free, so often research found that they have the following 4 characteristics, of course, including the author now in the Enterprise microblogging marketing

1. Prizes attract.

2. Promote brand awareness by hosting online games or contests.

3. Monitor your own or related topics in real time.

4. To post important information, you need to add a friend @ name, can let friends in the first time reprint information.

In fact, the above 4 points is far from enough. For example, after the increase in the number of fans, award-winning activities, we also need to do some refinement and optimization of content.

such as: award-winning activities to interact with the user, activities over the user is basically to receive the benefit, when a fan has finished the prize for a period of time, he will forget you, according to the user to receive the prize deep excavation, for example, cosmetics activities, most of the users are women, such products are users under the age of 24, then how to do the content of these people, What kind of content do these people like?

Four: summary:

Good business microblogging marketing, not only in the micro-BO characteristics have a profound understanding and control, but also in the planning and organization of marketing activities. Their creativity includes the selection and introduction of topics, the setting of high attention labels, the diversity of fan participation, the promotion of layers, and the invitation to third parties to join and so on.

Enterprise Microblog promotion method is to want to open a micro-broad door of the enterprise a reminder, in fact, the social media in the end is the relationship, the purpose is not only for sale, to provide customers with pre-sales after the help, to maintain the loyalty of users, if you adhere to it, and finally achieved a good word-of-mouth transmission effect, And that's the real benefit that social media can bring.