Share the actual experience of Weibo marketing strategy (i)

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Using micro-bleomycin marketing to promote their own website products, the most important thing is to run their own micro-blog, can let it to promote our marketing their own products. So how to marketing their own micro-blog? Its principle and we do the site similar, micro-blog positioning, microblogging content, micro-blog publicity and so on. People often ask me, is there a tutorial can be referred to to help its rapid, accurate grasp, run micro-bo propaganda way?

There are indeed many tutorials on the web, often mixed with fish. Some of the content is comprehensive, but not detailed; some are detailed but lack of case studies or only one of them, but I personally feel that explaining the way it works and focusing on individual cases will have a subtle effect on how to operate a microblog. The following will be detailed in the share of my microblog marketing experience.

Micro-blog positioning and naming

As with the name of their own children, our microblog needs a loud, memorable, profound name, as a promotional brand, to display the image. This first needs to position the microblogging, what kind of micro-blogging? What is Twitter for? This is the problem that we must solve first.

A good microblog name can often achieve a multiplier effect. There are several popular microblogging naming schemes available here.

1. The purpose of combining their own microblogging;

When we open Weibo to sell our products, in the name of the micro-win, because the purpose is clear, we must highlight their own industry keywords, while taking into account the search engine, take into account the target group's search habits, and to match the exposure of the keyword, in order to get more times the opportunity to be retrieved.

2. Combine their own actual situation;

When you are a celebrity, or want to impersonate a celebrity to gather popularity, then the name of the celebrity is the best choice for Weibo name. If you are just an ordinary person, it is recommended that you do not use your name as a microblogging sign, so as not to bring unnecessary trouble to confusion.

3. Combine your personal preferences;

If you are very interested in a particular specialty, such as Web site SEO, e-commerce, then in the name of the time to try to move closer to these directions, because this is their own expertise, this is their favorite, it will be in the microblogging content update occupies an absolute advantage.

4. Weibo name should not be too long;

No matter what kind of name, try to be short, only dapper will make the viewer easy to remember, bring a turn, the general Chinese characters to control between 3-5, and at the same time to avoid the appearance of quirks.

On the micro-blog positioning and the theory of naming the general explanation to this, the following will be from the individual cases, so that you have a more profound impression and mastery.

Sina Weibo has a fan of Han Geng, called "Geng Family Belly Girl", if the single from the name, often think of this micro Bo main surname Geng (do not know surnames), in fact, otherwise, is Han Geng's fans, so self-proclaimed Geng home. The name of the microblogging master is a combination of personal preferences.

Second, micro-blog content

The nature of Weibo determines the content direction of micro-blog, text, pictures, video, music, etc. to be small, there is content. This often contains profound meaning.

1, Text: Micro-Blog a speech to control within 140 words, to pay attention to the original, have a personal opinion, there is fun, will attract fans, so that more opportunities to be reproduced in the attention, there is a microblogging message below, I hope you can like:

At the same time the content of this micro-blog from life, and with humor and fun, it is really worth our reference.

2, Pictures: The first impression of the reader on the microblog is often a picture, good personality pictures can deeply grasp the reader's eyeball, and then will produce the content of the reading, so in the hair microblogging, we must remember to find a beautiful picture, to pay attention to personality, bright colors, can attract people.

The content of this picture, regardless of color, personality and so on, are very relevant, but also from the life of some things.

3, Video: In the micro-bonnet share video, you can watch directly, this is another good function of Weibo. Although the implementation is a bit troublesome, but for friends who want to do video promotion, using Twitter is really a good channel.

As a result of personal time scheduling some tension, for micro-blog marketing strategy in the actual combat experience first introduced here, the evening to continue to write, I hope you can help, this article in the A5 Webmaster network starting, reproduced please indicate the source: Wuxi 369 Information Network http://www.369xxw.com, thank you