Sharing the best marketing method of Enterprise station: Search engine optimization plus promotion

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Time flies, blink of an eye already is 2011, more and more small and medium-sized enterprises stepped into the Internet, a few years ago, many people feel away from their own very remote or even completely do not lap the network marketing, and now their own began. This article according to own experience, unifies the current medium and small-sized Enterprise to do the network marketing present situation, gives everybody to share the current suitable enterprise station the best marketing way: Search engine optimization plus promotion. This is only a summary of their own, there is a wrong place, you are welcome to correct me. Enterprise stations have their own obvious characteristics, especially small and medium-sized enterprises. General Small Business site has the following characteristics: Less product type, want to close information is not rich, network marketing personnel are also few. But some products once opened the market from the Internet, there will be a good sales, today for these features from a number of aspects of sharing the enterprise network marketing practices.

First, search engine optimization: Search engine optimization, referred to as SEO, is commonly used in many sites a method. Through search engine optimization, to attract target users low-cost, compared to traditional advertising, SEO is clearly cost-effective. Find your company's target keywords to optimize, if you can optimize to the first few words, the daily traffic is still very considerable. Although not as much as the industry station has a huge flow, but are very high-value target traffic. Need to pay attention to is not to choose the keyword too high, to choose a small degree of competition and have a certain number of search keywords to optimize. Determine the number of searches, can generally be based on Baidu Index and Google keyword tools to search queries, these tools to the data are often very reference.

Second, do a variety of promotion: a lot of competition, high commercial value of the keywords will generally have a business promotion, we do not choose such keywords to optimize. At present, the promotion can choose Baidu, search and Sogou, Baidu to promote the cost of some large, many words are useless words, need to understand the technical personnel to help you operate, otherwise it will be wasted a lot of money. Search is also more expensive, early we might as well try Sogou, sogou although not than Baidu, but the top three will also have a good flow. It is difficult to ensure that the high business value of the keyword ranking, but also waste a certain amount of time, so, the commercial value of the key words to promote the general business value of the word used to do optimization, mutual coordination effect is very good many.

Third, the company name: the general Small and medium-sized Enterprise website often make a mistake, the company name as a keyword optimization. In fact, your business does not have enough visibility when there is no user to search the company name. So, put the company name on the home page description inside is enough. As you accumulate weights, when users search your company's name, your site will be ranked first. But also must write the company name, the homepage and the inside page should appear at least once, otherwise others search your company, the search does not come out, it appears too unprofessional. Therefore, suitable to grasp the degree is very important, both can search, and can not occupy the position of the keyword. Of course, if your brand has enough visibility, or if you want to adopt other promotional methods, then the brand name or business name is best placed in the title. The promotion method is different, the enterprise size is different, the marketing goal is different, the keyword writing will have the difference, must adjust according to own actual situation.

The above from three aspects of simple to share the enterprise station the best network marketing methods, this is only from the overall situation for everyone to do the introduction. Also need a lot of details of things, such as industry store marketing, blog marketing, industry portal member marketing are feasible marketing methods. Future articles will continue to share other knowledge. Well, today is here, we have good ideas welcome and I exchange, this article from: PCB splitter, URL: http://www.fsdg.com.cn/, also welcome reprint, reprint please keep the link, thank you!