Short video Marketing Space: from the game frequency to borrow power

(from the media public number: Laohushuokeji or old nonsense technology)

Compared with text, pictures, audio and other information carrier, video undoubtedly has a higher marketing value. Now, with the advent of the mobile Internet, a short video of the marketing thinking is wild-like rise.

In July this year, spring and autumn airlines through the micro-vision platform to a simple and efficient 0-distance short video recruitment of 15 would-be stewardess to detonate internet marketing, recently, CF (through the FireWire), "Ninja Must Die", "National aircraft War" and many other games in the micro-vision launched a marketing offensive, and through short video marketing tasted the sweetness.

The dynamic video of short video and the characteristic of communication interaction become the important reasons of these Cross-border marketing events. CF, the visual impact of such online games, as well as strong participation, through the cooperation with the micro-vision, the user online game role-playing experience, migrating to the offline entertainment, creativity and wacky, and the formation of a snowball effect between two platforms, with the resulting high degree of activity, but also for short video marketing has brought a wealth of imagination.

1, the data behind the marketing charm

Data will talk: with CF and micro-vision cooperation, help players build their own "through the FireWire" MV as an example. By holding hands micro-view this short video platform, from August 11 to 20th, a short period of 10 days, to cross the FireWire for the theme of CF video transmission volume of nearly 10 million times, the cumulative generation of high-quality UGC nearly 8,000, players can say, CF in the micro-view this new platform has played a "CF brand trend."

Some people may say that this hot marketing effect is mainly due to the popularity of CF and heat degree related. Admittedly, as a game of the hot fried chicken CF Naturally can easily capture the user eyeball. But the micro-vision of the credit can not be obliterated, at least greatly promote the marketing effect. Statistics show that the same is a CF, but the CF Special Edition on the micro-vision platform for more user activity than the normal channel of 250%.

Analysis of the reasons behind the red data, it is not difficult to find that the user overlap and short video transmission characteristics of this marketing effect is the source of power.

Micro-Vision is Tencent's short video sharing community, users tend to young, including many of the new, like the pursuit of fresh stimulation. This matches the user base of many games such as CF. , keen on the virtual world, the most important spiritual consumption has turned into a game, the game charm is the key to the "instant feedback" mechanism: regardless of the action right and wrong, online games will provide immediate visual or auditory sensory stimulation, and through the design of the integrated reward system, so that the more and more trapped players more and

From the means of communication, short video also easier to show the game itself, the visual shock, more easily inspire players to participate in experience. For example, the use of water and special effects to do personalized soft marketing implants, and through the short video of the label aggregation and community sharing, in a single scattered between the rapid formation of viral transmission.

2, living space Amplification drive new Media marketing trend

Through this game and short video of intimate contact, let me also feel the short video marketing survival space is about to enlarge.

In reality, many internet companies are in the beach short video, after all, short video will become the future of marketing, this is a PC Internet video industry in the emerging market. In particular, "4G" license issuance, the arrival of the new mobile internet era greatly accelerated, will make short video into a 4G killer marketing applications.

The essence of Internet marketing is to shorten the distance between the computer, mobile phone and people, or to give the brand a certain emotional factors, users need to participate and experience. In and many marketing master chat, the author learned: Short video production cost is low, in the fast, fragmented mobile internet age, can naturally close with young users, players emotional and communication distance, enhance the user's brand impression, plus video simulation effect and sharing, so that high quality within easy to arouse the user's deep participation enthusiasm.

In the user's sense of existence and participation in the heart to be satisfied, the accumulation of the popularity effect can be converted into consumption power. Real participation in order to truly the enterprise brand into the hearts of users, and ultimately the user on the Internet to participate in contact information, the formation of memory points, online under the appropriate scene trigger, pull marketing.

Lei has a famous marketing motto is: Typhoon Mouth, pigs can fly. It can be said that the user's participation experience is marketing typhoon. To the industry marketing can be called the master-level player millet as an example, the user's participation into the core concept of millet, through the user like to participate in, experience the completion of product development, marketing, promotion, complete services, the final formation of millet vermicelli culture and brand strength.

Over the past few years, with the Internet technology, mobile end, social networking network, for the new era of short video marketing provides a very broad arena. This is also the technological revolution itself brought about by the marketing impact. The real integrated marketing of mobile internet age is the popular element of fusing the most grounded gas, through the most convenient communication medium of consumers, using the information method of consumers ' favorite, making use of their own resources and the way of interacting and communicating with the consumers as the center.

This many games via short video marketing Overall view is a good campaign, short video Let the game's marketing become more interesting, more money, more grounding gas, the effect of the marketing to effectively pull.

It can be foreseen that the future short video will gradually pull this new media marketing effect, will be more and more enterprises and businesses to use, eventually ushered in a vast world, marketing will be reshaped, this will be a big trend.

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The author of this article is Lao Hu, reproduced please be sure to indicate the author and from the media (from the media public number: Laohushuokeji or old nonsense technology). can also scan the following two dimensional code attention, your attention and sharing is my greatest motivation.