Shuai: A quick introduction to Enterprise Micro-blog Marketing

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According to Taian SEO statistics, now the network is feasible mainstream promotion methods have more than 10 kinds, of which the social marketing is people are generally optimistic and attention, micro-bo marketing is one of the best. Micro-blog marketing has gradually become a science. Companies are also looking at this new platform, the focus of this article is to help enterprises enjoy the charm of Weibo.

How companies introduce themselves

Small businesses do not have enough money, advertising or large-scale activities to tell everyone who I am, together for small businesses, interaction is the most cost-effective, the most effective way.

1 Registered name. It is best to use the brand, enterprise or own real name.

2 registered photos. Companies recommend using logos, managers and employees to suggest their own real photo information. Let your friends see your gender and age directly from the photos and build a public image.

3 person information fill in enough content. Make it easier for others to get to know you. Information that is helpful to the promotion company can be displayed on Weibo. Honors, speeches, media reports. Reassure customers and win trust.

4 introduction of Corporate culture. Enterprise Weibo the best way is to use the plain, natural language to tell you all kinds of business stories.

5 introduce your own team and introduce your own products. For products do not rigid instructions, to learn to use your relaxed, humorous language to show the brand's personality, characteristics, history, advantages and so on.

How the enterprise finds the target customer

The goal of Weibo is to tap customers. Microblogging users so much, not every one is our target customers, to find the target customer is the Enterprise micro-BO marketing the most important.

1 Use the search tools on Weibo to find customers. Search for people who talk about your company, your products, your industry. Letters found customers. Because of the particularity of some products, users do not want to expose privacy in public. Then letters became an important tool for discovering customers.

2 A large number of target customers found through the group. The microblogging group functions well together with people of the same hobby.

3 Use a variety of social hot topics, holiday topics attract customers, looking for target customers. Plan creative activities to gather fans. Free trial, the selection of brand image spokesperson and so on.

How Enterprises organize users

Finding customers on Weibo doesn't mean we have them.

1 Find the target users add to the friend. Set up a micro-group or QQ group and bring them together. On Weibo, groups of followers of different natures are managed. For different groups of users to provide different interactive management, consulting their needs and ideas, encourage them to feedback to the microblog.

2 The enterprise participates in the discussion. Demonstrate your expertise and comments in this field, solve problems in a timely manner, be a positive contributor and make customers happy.

3 gives the active person more rewards and honors. Thanks to those who have been watching you, give the active fans more recommendations and exposure, give more concessions, invite their old company to interview, participate in corporate activities and annual meetings.

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