Simple four strokes talk about the promotion of shop

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The first: The company in the major media advertising, including television ads, online advertising, outdoor advertising, etc., this kind of publicity is generally a big company to promote, the general small companies because of limited funds, so there is not much financial resources to carry out large advertising.

The second type: Search engine marketing. This is also divided into two, one is in search engine keyword bidding rankings, purchase keywords. One is for search engine website SEO optimization. Both of these methods have advantages and disadvantages. Search engine marketing is generally a small and medium-sized companies commonly used methods, but also a more effective way, because the survey site 70% of the traffic are from the search engine.

The Third Kind: by the website business personnel to each big forum, the blog, pastes and so on carries on the massive post article propaganda. This is the way many small Web sites are used in the early stages. This approach is also very effective, but for a website branding is not very beneficial. Now there are a lot of big forums, but you can not fully write advertising-style posts, you must learn to write soft.

For blogs, I think there are two kinds:

1. A convenient search engine, such as Sina, Sohu, Baidu Space, it is recommended to build a few. These will bring you a lot of traffic.

2. Is targeted to bring traffic. such as Taobao blog, Iron Thai store Long community, these are for the vast number of shopkeepers open blog. Taobao for the country's largest consumer-to-consumer platform, Thai Wholesale network for the country's first comprehensive wholesale network, these platforms every day visitors are also basic needs of people, so that we can bring a large part of the flow. Stick words, now Baidu Bar is very good, daily traffic is quite large.

    Fourth: Open, cooperative, and win. This is my view on the development of the website has been adhered to. This development model is especially useful for the initial development of the website. The initial development of the site must be with other sites to cooperate, Exchange, on the one hand can improve their website traffic, on the other hand can improve the visibility and reputation of the site. There are several ways of cooperation, one is activity cooperation, such as their own site with other sites to do a certain event. One is: advertising cooperation, two sites for advertising swaps. One is resource cooperation. For example, channel cooperation, such as Sohu, Sina, NetEase and other portals of the channel is to cooperate with a lot of websites, content from the content of the cooperative website. There are other collaborations, such as technical cooperation and so on. In short, cooperation is a very good way to develop a Web site, is a win-win model, is a kind of borrowing force behavior. (Executive Editor: ADMIN02)