Sina: Holding impact, leading the new trend of network interactive marketing

The development of the Internet over the past decade, every major event, has made the team more mature, more professional, but also to promote our cooperation with all partners to grow together. Since the development of Internet industry, the social environment has been very different from the past, we must break through innovation and surpass ourselves.

Sina believes that for the development of the Internet, whether it is the Web1.0 era represented by integrated portals, or the Web2.0 era represented by blogs and podcasts, and the new media era that is about to face, its development is symbiotic. Can say,

Regardless of Web1.0 era or Web2.0 era, the advantages of network media are Sina Impact Network marketing concept of centralized embodiment.

Two times,

Sina uses action to lay impact Foundation

In this era, through the integration of hundreds of traditional media content, coupled with its own unique fast, comprehensive, accurate, objective style of reporting, Sina quickly stand out, become the leader of the portal era, and change the way the Chinese access to information. Sina has also become a mainstream media platform, beginning to affect China, and the world. At this time, Sina's "aggregation", "credibility" and "user stickiness" to be well nurtured. With the advent of the Web2.0 era, the network technology and applications continue to develop and mature, Sina quickly realized that users create and disseminate content is the characteristics and trends of the Internet. As a result, Sina actively launched a variety of users can play the creative, promote interactive blog, podcasts, circles, albums, bar and other products, and strive to make these products to achieve the industry's leading position. In the May Wenchuan earthquake, "Sina sentiment Wenchuan" official blog in a week clicks the amount of breakthrough 4.8 million; Sina blog specially planned "love

Rescue Wenchuan earthquake Orphans "received tens of thousands of bloggers of the adoption will, have proved the authority of Sina brand and credibility." Also, based on the blog platform, the same attributes and hobbies of people automatically gathered to form a large number of Sina's circle, this by the user involved in the aggregation and segmentation, to the customer's precision marketing has brought new opportunities, and in these activities, fully reflects Sina's aggregation and interactive effect.

IMPACT:

Annotation of Web2.0 and Web1.0 Communion and symbiosis

Web2.0 and Web1.0 are not substitutes, the fusion of the two is the characteristic and advantage of the network media. This kind of symbiosis relationship is fully explained in Sina's impact network marketing idea.

Polymerization: Sina has aggregated a group of high-end netizens and numerous authoritative media,

So we have the right to speak and the ability to expound views;

Credibility: Sina has always maintained a fast, comprehensive, accurate and objective reporting principles, which makes Sina also affect the mainstream and mainstream media, Sina's platform gathered a large number of opinion leaders and industry authority, their own credibility is also the perfect integration of Sina;

User stickiness: Sina's background database accurately records the decade, all Sina users online behavior. We constantly innovate Web2.0 products, also greatly extend the user's stay in the site time;

Originality: Sina's originality not only exists in the advertisement, but also lies in the marketing angle of view and the technique innovation, these innovation means has led the network marketing trend;

Interactivity: Behind the interaction is communication, on Sina platform, this kind of communication is comprehensive, multi-dimensional. Sina currently has 9 bloggers blog clicks billion, more than 10 million hits blog more than 212, based on the interaction potential is very huge;

Precision: Through the various channels of subdivision, Sina realized the initial division of the audience, and then through the accurate user analysis system, intelligent Media system, targeted advertising system, to achieve a precise distinction between audiences.

Future Times,

Impact will play a full effect

Based on insight into the future, Sina believes that the next era of network communication, is an integration of the times, people and people of the era of linkage, personalized customization of the era and the Open era, which led to the demand for communication subjects more complicated, and the communication content is also showing the characteristics of pluralism and dense, How to balance and become the key to the development of Internet communication. Based on this, we have a deep thinking to deal with the coming new era of communication needs:

First of all, through the network product to Web1.0 and Web2.0 full fusion, will Sina's media superiority, the information superiority and the user's strong demand links, the user needs the content initiative provides to him, subversion user's own search content model, causes the network information to become orderly; Provide a multi-dimensional space for the communication subject, to manage different relations, and to carry out the linkage of differentiation; Thirdly, based on effective products, using the analysis of personal information, to extend the display of personalized services to meet individual needs; Finally, we need a broad mind, inclusive of the possibility of various cultures, and have the strength of open resources.

It is not difficult to find that the above content and impact network marketing ideas coincide. Sina Blog 5.0 on the line as well as in succession to meet with you four new products (Sina space, Rubik's Cube, Widgets, SINATV), are based on the overall development of the Internet industry considerations. Under the guidance of impact Network marketing concept, Sina integrates its own Web1.0 and Web2.0 features, so as to cope with more diverse communication needs in the future. We firmly believe that Sina's platform construction and marketing model will lead the future development of the Internet industry.