Sina launches enterprise micro-BO test Zheng Junya Analysis Weibo marketing business opportunities

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June 13, Sina Enterprise version of micro-BO official external test, allowing the administrator to customize the links, display pictures, videos, staff lists, leadership lists, child brands, etc., will help enterprises and fans to interact, to attract attention to the audience.

It is reported that recently, from the introduction of the Q version of micro-blog, English version of micro-blog, the new version of Micro-group, to now the Enterprise version of micro-blog, Sina Weibo is all-round development. From the domestic market to the expansion of overseas markets, Sina is ready to further exert, consolidate the micro-BO platform users, technology, service base.

Sina Micro-BO Enterprise Micro-blog, small and medium-sized enterprises to usher in a new network marketing opportunities? Is it appropriate to do micro-blog marketing? In this respect, the reporter interviewed the subversion of network Marketing founder Zheng Junya (the Valley of Science and Technology CEO, Subversive Learning Park founder, the famous Network marketing experts). Zheng Junya said: "The core secret of Weibo marketing lies in three major aspects: innovation, emotion, multi-level communication. In the network communication of enterprise information, three problems must be solved: the source of communication, the mode of transmission and the object of transmission. Companies must create an excellent source of communication that is more consistent with consumer demand, and this information is best expressed in multimedia, such as video, pictures, sounds, and so on. Next, the way of communication is vital. In order to reduce the publicity cost, the enterprise must choose the best mode of communication and realize the effect of low price and fast transmission. And Weibo marketing coincides with this requirement. ”

However, the quality of the source and the number of fans directly affect the effect of microblogging marketing. How should SMEs create the source of communication and cultivate the number of fans? Zheng Junya that the core is to focus on consumers, that is, the dissemination of objects. Enterprises, only in-depth analysis of consumer demand, can really create a wide range of customers welcome video, pictures, text, voice, with the help of micro-bo marketing power, in the micro-BO Network members trust each other on the basis, coupled with the help of the early, leveraging the promotion, enterprise microblogging marketing will gradually embark on the right track to create good results. ”

When the reporter asked "Small and medium-sized enterprises should use Sina Weibo or Tencent Weibo", Zheng Junya said: "Micro-bo marketing, no boundaries, as long as the quality of benign transmission, any microblogging platform can be tried." ”

In microblogging marketing, platform opening, Marketing Revolution 3.0 and other topics increasingly become the focus of domestic network business, how to do e-commerce, network marketing issues, has attracted much attention. Zheng Junya that, facing the brand-new Internet situation, the network business learns the way which the network marketing will usher in the brand-new change. The Internet merchants have no time to attend the on-site training which is full of the taste, tradition and high price of success, and the Internet merchants are more eager to learn online. How to focus on the small and medium-sized network marketing problems, to create a high-quality, efficient, systematic, practical but the actual charge of the online teaching platform, it is subversive Learning Garden (www.dfs.la) The original intention and goal.